Name: Marketing Moves
Price: 319.95 DKK
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Author: Philip Kotler
ISBN: 9781578516001

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The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.

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Sprog:
Engelsk

ISBN:
9781578516001

Forlag:
Harvard Business Review Press

Indbinding:
Hardback

Sideantal:
193

Udgivet:
1. juli 2001

Størrelse:
242x162x23 mm.

Vægt:
466 g.

Leveringstid: Ukendt - mangler pt..

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The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.

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