Nonprofit Moneyball - Ryan Ginard - Bog

The "Moneyball" thesis is simple: Using statistical analysis, small-market baseball teams can change their odds for success by accruing assets that are undervalued or overlooked by other teams (and selling overvalued ones). Through a nonprofit lens, this thesis could be compared to a small organization regularly securing large donations traditionally captured by larger national entities and institutions such as medical research organizations, hospitals, global humanitarian organizations, and more.
In today's society, where nonprofit sector information is more accessible and transparent than ever, it's not just the mission of the more established organizations that yields more significant donations. There are considerable disparities at play, including the ability to secure the very best in fundraising talent and the systems and tech that support their continued success.
Nonprofit Moneyball tackles those disparities head-on by deconstructing the skills of the most successful fundraisers and provides a blueprint for organizations and the sector at large on how to identify, recruit, develop, and equip a new generation of talent to help build a diverse and robust social sector that can raise the resources needed to support and strengthen our society at a time when it's needed the most.