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Planning Advertisements (RLE Advertising) - Gilbert Russell - Bog

Bag om Planning Advertisements (RLE Advertising)

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner¿advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415817998
  • Indbinding:
  • Hardback
  • Sideantal:
  • 204
  • Udgivet:
  • 21. marts 2013
  • Størrelse:
  • 156x234x18 mm.
  • Vægt:
  • 540 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Planning Advertisements (RLE Advertising)

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner¿advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

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