Sales Lessons from the Masters - Ken Smith - Bog

Ken Smith is an experienced insurance sales and marketing executive who knows firsthand the challenges of the sales profession. He speaks hundreds of times a year in front of agent groups, and therefore he also understands how so many of today's agents are missing out on the accumulated wisdom of some the best sales minds in the business. For these reasons, Ken has written Sales Lessons from the Masters. The "masters" who provide the lessons here are Frank Bettger, W. Clement Stone, Ben Feldman, and Joe Gandolfo. By reviewing their lives and the challenges they overcame, along with the sales principles they used to guide their practices, Ken passes along their sales wisdom to a new generation of agents.