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Socially Responsible Consumption and Marketing in Practice - Bog

Socially Responsible Consumption and Marketing in Practice
Bag om Socially Responsible Consumption and Marketing in Practice

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789811664328
  • Indbinding:
  • Hardback
  • Sideantal:
  • 358
  • Udgivet:
  • 1. februar 2022
  • Udgave:
  • 12022
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 729 g.
  • 8-11 hverdage.
  • 16. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Socially Responsible Consumption and Marketing in Practice

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.

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