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Hardback
12. februar 2025
1.416,95 kr.

Bag om Strategic Brand Management In and Through Sport

This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.

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Sprog:
Engelsk

ISBN:
9781032968278

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
108

Udgivet:
12. februar 2025

Størrelse:
174x246x0 mm.

Leveringstid: Kan forudbestilles.
Udgivelsesdato: 12. februar 2025

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This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.

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