Strategic Innovative Marketing and Tourism

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Hardback
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Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing.

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Sprog:
Engelsk

ISBN:
9783030361259

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
1105

Udgivet:
11. marts 2020

Udgave:
12020

Størrelse:
155x235x0 mm.

Vægt:
1841 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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Beskrivelse af Strategic Innovative Marketing and Tourism

Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing.

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