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Strategic Reputation Management - Pekka Aula - Bog

- Towards A Company of Good

af Pekka Aula
Strategic Reputation Management af Pekka Aula
Bag om Strategic Reputation Management

Examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. This book presents a contemporary model of strategic reputation management. It introduces the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805864250
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 24. april 2008
  • Størrelse:
  • 152x229x18 mm.
  • Vægt:
  • 630 g.
  • 8-11 hverdage.
  • 10. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Strategic Reputation Management

Examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. This book presents a contemporary model of strategic reputation management. It introduces the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways.

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