Sustainable Marketing of Transformative Heritage Tourism

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This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.

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Sprog:
Engelsk

ISBN:
9781032386676

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
250

Udgivet:
29. november 2024

Størrelse:
156x234x0 mm.

Vægt:
670 g.

Leveringstid: Kan forudbestilles.

Forlænget returret til d. 31. januar 2025

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Beskrivelse af Sustainable Marketing of Transformative Heritage Tourism

This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.

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