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The Death of A Thousand Cuts - Jarol B. Manheim - Bog

- Corporate Campaigns and the Attack on the Corporation

Bag om The Death of A Thousand Cuts

The Corporate Campaign argues that corporate campaigns are a distinctive phenomenon whose manifestations are today ubiquitous in both the marketplace and the media. This volume examines the history, strategy, tactics, effects, consequences and likely future directions of the Corporate Campaign.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805838312
  • Indbinding:
  • Hardback
  • Sideantal:
  • 384
  • Udgivet:
  • 1. november 2000
  • Størrelse:
  • 163x237x31 mm.
  • Vægt:
  • 762 g.
  • 8-11 hverdage.
  • 10. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Death of A Thousand Cuts

The Corporate Campaign argues that corporate campaigns are a distinctive phenomenon whose manifestations are today ubiquitous in both the marketplace and the media. This volume examines the history, strategy, tactics, effects, consequences and likely future directions of the Corporate Campaign.

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