The New Brand You - Catherine Kaputa - Bog

Discover the best way to market yourself in person and online in the new world of workIt has never been more important to consider your personal brand and influence than in the new world of virtual and flexible working. Of all your goals in today's professional landscape, branding yourself in a way that is focused, different and relevant is the most important job of all. If you don't brand yourself, other people will.Using 10 personal brand strategies based on those used by global brands, award winning author and branding guru Catherine Kaputa shows you how to succeed in today's increasingly challenging workplace. The New Brand You is accompanied by an online assessment to enable you to easily find the right positioning for Brand You and develop a personal marketing plan for success.