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The Psychology of Marketing - Gerhard Raab - Bog

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af Gerhard Raab
The Psychology of Marketing af Gerhard Raab
Bag om The Psychology of Marketing

A guide to both the theory and application of psychology to marketing. Drawing on consumer, management, industrial, organizational, and market psychology, it offers an in-depth treatment of theory that embraces: cognition theories; personality, perception and memory; motivation and emotion; and, power, control, and exchange.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780566089039
  • Indbinding:
  • Hardback
  • Sideantal:
  • 414
  • Udgivet:
  • 28. oktober 2010
  • Størrelse:
  • 181x250x32 mm.
  • Vægt:
  • 1028 g.
  • 2-4 uger.
  • 29. januar 2025
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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af The Psychology of Marketing

A guide to both the theory and application of psychology to marketing. Drawing on consumer, management, industrial, organizational, and market psychology, it offers an in-depth treatment of theory that embraces: cognition theories; personality, perception and memory; motivation and emotion; and, power, control, and exchange.

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