Name: The Psychology of Marketing
Price: 1770.95 DKK
Availability: InStock
Author: Gerhard Raab
ISBN: 9780566089039

The Psychology of Marketing af Gerhard Raab

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A guide to both the theory and application of psychology to marketing. Drawing on consumer, management, industrial, organizational, and market psychology, it offers an in-depth treatment of theory that embraces: cognition theories; personality, perception and memory; motivation and emotion; and, power, control, and exchange.

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Sprog:
Engelsk

ISBN:
9780566089039

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
414

Udgivet:
28. oktober 2010

Størrelse:
181x250x32 mm.

Vægt:
1028 g.

Leveringstid: 2-4 uger.
Forventet levering: 7. december 2024

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A guide to both the theory and application of psychology to marketing. Drawing on consumer, management, industrial, organizational, and market psychology, it offers an in-depth treatment of theory that embraces: cognition theories; personality, perception and memory; motivation and emotion; and, power, control, and exchange.

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