Name: The Psychology of Marketing
Price: 415.95 DKK
Availability: InStock
Author: Gerhard Raab
ISBN: 9781032838243

The Psychology of Marketing af Gerhard Raab

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Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, management, industrial, organizational, and market psychology to provide an in-depth treatment that embraces: ¢ Cognition theories ¢ Personality, perception and memory ¢ Motivation and emotion ¢ Power, contr

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Sprog:
Engelsk

ISBN:
9781032838243

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
412

Udgivet:
24. juni 2024

Størrelse:
174x246x0 mm.

Vægt:
612 g.

Leveringstid: 2-4 uger.
Forventet levering: 18. december 2024

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Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, management, industrial, organizational, and market psychology to provide an in-depth treatment that embraces: ¢ Cognition theories ¢ Personality, perception and memory ¢ Motivation and emotion ¢ Power, contr

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