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Tourism Innovation in the Digital Era - Marco Valeri - Bog

af Marco Valeri

indgår i New Perspectives in Tourism an serien

indgår i New Perspectives in Tourism and Hospitality Management serien

Tourism Innovation in the Digital Era af Marco Valeri
Bag om Tourism Innovation in the Digital Era

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781837971671
  • Indbinding:
  • Hardback
  • Sideantal:
  • 176
  • Udgivet:
  • 23. Oktober 2023
  • Størrelse:
  • 157x14x235 mm.
  • Vægt:
  • 417 g.
  • 4-7 hverdage.
  • 4. Juni 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

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