Ways and means of communication - Abdelkrim Abdoun - Bog

The phenomenon of communication is taking hold in the modern world, albeit with a certain amount of skepticism as to the ability of communications professionals to provide concrete answers to the problems posed by companies and institutions. Drawing on sometimes distant fields such as sociology and mathematics, communication has, over time, acquired methodological resources and powerful tools, the mastery of which has made it a veritable profession with a wide range of ramifications, of equal interest to the worlds of business, politics and institutions.