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Advances in Advertising Research (Vol. XII) - Martin K. J. Waiguny - Bog

af Martin K. J. Waiguny

indgår i European Advertising Academy serien

Advances in Advertising Research (Vol. XII) af Martin K. J. Waiguny
Bag om Advances in Advertising Research (Vol. XII)

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658404284
  • Indbinding:
  • Hardback
  • Sideantal:
  • 376
  • Udgivet:
  • 11. april 2023
  • Udgave:
  • 23001
  • Størrelse:
  • 153x25x216 mm.
  • Vægt:
  • 598 g.
  • 8-11 hverdage.
  • 9. december 2024
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Beskrivelse af Advances in Advertising Research (Vol. XII)

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

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