Name: Applied Marketing Analytics Using R
Price: 1822.95 DKK
Availability: InStock
Author: Gokhan Yildirim
ISBN: 9781529768732

Applied Marketing Analytics Using R af Gokhan Yildirim

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Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.

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Sprog:
Engelsk

ISBN:
9781529768732

Forlag:
SAGE Publications Ltd

Indbinding:
Hardback

Sideantal:
392

Udgivet:
26. august 2023

Størrelse:
196x26x241 mm.

Vægt:
926 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 7. december 2024

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Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.

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