Name: Applied Marketing Analytics Using R
Price: 540.95 DKK
Availability: InStock
Author: Gokhan Yildirim
ISBN: 9781529768725

Applied Marketing Analytics Using R af Gokhan Yildirim

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Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.

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Sprog:
Engelsk

ISBN:
9781529768725

Forlag:
Sage Publications Ltd.

Indbinding:
Paperback

Sideantal:
392

Udgivet:
22. august 2023

Størrelse:
191x22x235 mm.

Vægt:
730 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 4. december 2024

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Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.

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