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Applied Marketing Analytics Using R - Gokhan Yildirim - Bog

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Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781529768725
  • Indbinding:
  • Paperback
  • Sideantal:
  • 392
  • Udgivet:
  • 22. August 2023
  • Størrelse:
  • 191x22x235 mm.
  • Vægt:
  • 730 g.
  • 4-7 hverdage.
  • 15. Oktober 2024
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Beskrivelse af Applied Marketing Analytics Using R

Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.

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