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Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies¿ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

A complete market research guide to the retailing industry - a tool for strategic planning, competitive intelligence, employment searches or financial research.

Through the connectivity of different cultures, technologies and living environments, the retail sector is increasingly varied and experimental. At the same time, the uncertainties of the last two years have shown that free international trade between nations and continents is a fragile asset. Retail chains have been severed and the availability of energy and raw materials is limited. Creative stopgaps, as well as analogue and digital elements that appeal to all our senses, give new impulses for urban retailing. On the way to a retail metaverse, high-touch meets high-tech.Dr. Jons Messedat teaches the Construction and Space module at HAWK Hildesheim with a focus on Corporate Interiors. After studying Architecture and Industrial Design, he completed his doctorate at the Bauhaus University Weimar on corporate architecture. In 2018 he was appointed by the Architektenkammer Niedersachsen (Lower Saxony Chamber of Architects) as part of the jury for the State Prize for Architecture.

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

Distinctions between tourism and migration are increasingly blurred. Tourism often drives various forms of mobility, and an international workforce is essential to maintaining functioning tourism economies. This book explores intersections of tourism and migration, considering their relationships with and impacts on social sustainability.

Folklore, People and Place is a contribution towards better understanding the complex interconnectivity of folklore, people and place, across a range of different cultural and geographical contexts.

Cultural Heritage and Tourism in Africa examines the multiple and diverse manifestations of cultural heritage-based tourism in Africa from a regional, social science, and sustainability perspective.

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

This comprehensive, multidisciplinary and expert-led book provides insight into the most current and insightful topics within food and beverage tourism practice and research, elaborated by leading researchers and practitioners in the field.

'A deep knowledge of and feeling for his subject' Sunday TimesKarl Lagerfeld, Chanel's iconic Creative Director for thirty-five years, was a cultural luminary like no other. Larger than life, Lagerfeld was legendary not only for reinventing Chanel but also for his idiosyncratic personal style and captivating life, which featured a cast of the world's most famous, fabulous and fascinating people. Not least his cat, Choupette, who herself became a fashion icon.Journalist and author William Middleton spent years working in Paris for Women's Wear Daily, W, and Harper's Bazaar. During his time there, he interviewed and socialized with Lagerfeld, coming to to see a side the elusive designer kept private from the world.In this deliciously entertaining book, Middleton takes us inside the most exclusive rooms in the fashion industry, behind the catwalk, and into a world of brilliantly talented artists, stylish socialites, and famous stars-some of the most elusive and unforgettable figures of fashion's inner circle for the past four decades.

'Engaging, rich and nuanced, this book exposes the deep dilemmas facing this Arctic archipelago. A must for anyone with an interest in the challenges of a melting world. Ethnography at its best' Marianne E. Lien, Professor, University of Oslo'Rich and deeply textured ... Zdenka Sokolí¿ková demonstrates how the logic of extraction intersects awkwardly with community, environment, geopolitics and sustainability' Klaus Dodds, Professor, Royal Holloway University of London'Lucidly captures the dilemmas of maintaining community in the world's northernmost settlement, where climate change is particularly evident. Highly recommended!' Cecilie Vindal Ødegaard, Professor, University of BergenLongyearbyen in the Arctic is the world's northernmost settlement. Here, climate change is happening fast. It is clearly sensed by the locals; with higher temperatures, more rain and permafrost thaw. At the same time, the town is shifting from state-controlled coal production to tourism, research and development. It is rapidly globalising, with numerous languages spoken, and with cruise ships sounding their horns in the harbour while planes land and take off.A small town of 2,400 inhabitants on the Norwegian archipelago of Svalbard, Longyearbyen provides a unique view into the unmistakable relationship between global capitalism and climate change. The Paradox of Svalbard looks at local and global trends to access a deep understanding of the effects of tourism, immigration and labour on the trajectory of the climate crisis, and what can be done to reverse it.Zdenka Sokolí¿ková is a researcher at the University of Hradec Králové, Czechia, and the University of Groningen in the Netherlands. Her research in Longyearbyen was hosted by the Department of Social Anthropology at the University of Oslo, Norway.

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

Ashes To Admin, Evie King, 2023-03-02, Mirror Books, eng

The world's leading chefs offer inspiration, advice, and life lessons from both in and out of the kitchen To become a great chef or to run a top restaurant, you need to learn from those who have already been there and done it: the chefs. In this unique book, author Shari Bayer has collected the wisdom of Michelin-star celebrities, rising professionals, and restaurant owners all over the world to provide essential insider advice for all aspiring chefs and culinary business people. With wide appeal to chefs and other professionals already in the industry, foodies, and anyone who dreams of opening their own restaurant, this is one of the first books to provide real insight into and examination of the mechanisms of the culinary industry from a contemporary and holistic perspective, rather than being focused on recipes and techniques. Filled with inspirational lessons and personal anecdotes, Chefwise covers the things that are not normally taught in culinary school but are essential parts of a contemporary chef's everyday job - from being a creative cook and inspirational leader to a savvy entrepreneur and social-media expert. A  What They Don't Teach You at Harvard Business School for the hospitality industry.  Featured chefs include Massimo Bottura, Jeremy Chan, Tom Colicchio, Nina Compton, Wylie Dufresne, Suzanne Goin, Enrique Olvera, Eric Ripert, Clare Smyth, Jean-Georges Vongerichten, and Alice Waters, among others.

A must-read for anyone thinking of opening a coffee shop; everything you need to know is here. Make your first investment this very practical guide and it will save you time, money and heartache.

Examining the evolution of recent theoretical and methodological trends in pilgrimage studies and featuring essays from leading scholars in various fields in the humanities, this book is an essential read for all researchers of pilgrimage, religious history, religious tourism, and anthropology.

This book explores the potential of halal tourism development and its implementation in Ethiopia. The insights presented assist key stakeholders to make informed decisions concerning commercial strategy, profitability and feasibility of halal tourism from the secular perspective.

Difficult Heritage and Immersive Experiences examines the benefits involved in designing and employing immersive technologies to reconstruct difficult pasts at heritage sites around the world.

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.

As a child, Anna Wintour was a tomboy with no apparent interest in clothing but, seduced by the miniskirts and bob haircuts of swinging 1960s London, she grew into a fashion-obsessed teenager. Her father, the influential editor of the Evening Standard, loomed large in her life, and once he decided she should become editor in chief of Vogue, she never looked back.Impatient to start her career, she left high school and got a job at a fashionable boutique in London - an experience that would be the first of many defeats. Undeterred, she found work in the competitive world of magazines, eventually moving to New York. Before long, Anna's journey to Vogue became a battle to ascend, no matter who or what stood in her way. Once she was crowned editor in chief - in one of the stormiest transitions in fashion magazine history - she continued the fight to retain her enviable position, ultimately rising to dominate all of Conde Nast.Based on extensive interviews with Anna Wintour's closest friends and collaborators, including some of the biggest names in fashion, journalist Amy Odell has crafted the most revealing portrait of Wintour ever published. Weaving Anna's personal story into a larger narrative about the hierarchical dynamics of the fashion industry and the complex world of Conde Nast, Anna charts the relentless ambition of the woman who would become an icon.

This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail. This is not just about automation and robots taking over tasks, but also about instruments and machines being able to learn and draw conclusions themselves in all retail functions. This is becoming increasingly difficult because our shopping and search behavior is constantly changing. Therefore, a customer should receive intelligent recommendations in the store, which are also based on his already known interests and behavior patterns.  Gerrit Heinemann shows how intelligent action can save stationary retail in city centres and shopping centres.The content- From stationary Retail to intelligent Retail- Threats to the stationary retail trade- Basic requirements and manifestations of intelligent Retail- Examples of intelligent retail of the future- Risks for intelligent Retail