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Corporate Culture and Globalization - Yi Zhu - Bog

af Yi Zhu

indgår i Routledge Advances in Management and Business Studies serien

Corporate Culture and Globalization af Yi Zhu
Bag om Corporate Culture and Globalization

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032304434
  • Indbinding:
  • Hardback
  • Sideantal:
  • 176
  • Udgivet:
  • 10. Marts 2023
  • Størrelse:
  • 156x11x234 mm.
  • Vægt:
  • 417 g.
  • 2-3 uger.
  • 19. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

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