Name: Relationship Marketing in Franchising and Retailing
Price: 1526.95 DKK
Availability: InStock
Author: Park Thaichon
ISBN: 9781032427980

Relationship Marketing in Franchising and Retailing af Park Thaichon

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1.526,95 kr.

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This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

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Sprog:
Engelsk

ISBN:
9781032427980

Forlag:
Taylor & Francis Ltd (Sales)

Indbinding:
Hardback

Sideantal:
130

Udgivet:
31. marts 2023

Størrelse:
178x10x254 mm.

Vægt:
467 g.

Leveringstid: 2-3 uger.
Forventet levering: 2. december 2024

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This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

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