Medier, underholdning, informationsbranchen og kommunikationserhverv

A B2B Software CEO's Guide to Strategic Modern Marketing That Delivers Results!For CEOs and investors in small to midsize B2B software companies, this book provides a clear blueprint for transforming your marketing to unleash hidden value, especially leading up to a transaction or exit event.Based on over thirty years of experience leading major technology company transformations, the author outlines a strategic approach using the Power of SURGE-Strategy, Unity, Reputation, Gains, and Efficiency. Learn how to develop a customer-centric strategy tailored to your unique business situation, achieve radical alignment across sales and marketing, establish a compelling competitive market position and brand reputation with customers, unlock hidden revenue streams, and build a modern marketing engine for scale and ROI.The book covers common disconnects between CEOs and CMOs that undermine execution, along with advice for finding and keeping the right marketing leader in a competitive talent market. You'll discover proven methods for driving growth, lowering customer acquisition costs, shortening sales cycles, and boosting valuation. With practical advice from other industry leaders, this playbook provides the key steps to transform your marketing for competitive advantage and transaction success.

If you belong to a band and love the art of your job, but sing the blues when it comes to the business side, you need Music Law. Composed by musician and lawyer Richard Stim, the book explains how to:find the right managerbuy, insure and maintain equipmentget gigs and get paidtour on a budgetuse samplesdo covers legallyprotect your copyrighttrademark your bands namechoose a recording studiosell your musicmanage your websiteunderstand record contractsdeal with taxesMusic Law provides all the legal information and practical advice musicians need. This edition is thoroughly updated with the latest changes in copyright and trademark law, including guidance on filling out "e;Form CO."e; Plus, find expanded information on musical collaborations between DJs and other musicians. You'll also get the most up-to-date legal forms available. Interactive forms are downloadable.

This Element argues that when the emulation and migration of born-digital media translate the work's code, it also impacts the edition and version outputted in the process and potentially our experience with the work.

Tudamoon's "The Wild Wild West" uniquely merges the American Wild West with Web3, exploring the shift from decentralization to centralization. It creates a thought-provoking blend of history, technology, and adventure for all adult readers.

Need to fix or improve product development?To better solve customer problems, be more productive, pivot more easily?You might have already tried what the industry has to offer - Agile frameworks, Big Tech practices, team empowerment, modern tools - but real improvement has been limited, slow, or unsustainable.This book is for you. In it, you'll discover:- A complete picture of what it takes to make meaningful, efficient, and sustainable improvement- 10 sequential, incremental, and holistic strategies to optimize value delivery- How to implement these strategies in your organization, whether it's product-oriented or project-oriented, traditional or agile or hybrid, single-team or scaled- An easy, process-agnostic, and nontechnical assessment that will show you which strategies to use nowTo help you apply everything in your context, the book also includes:- Dozens of real-life examples and a complete case study- Plain-language advice on people-first leadership, mindset, and systems thinking- Group discussion questions for leaders- Downloadable summaries and self-assessment questionnairesNot in this book: idealism, dogma, prescriptions, magic bullets.Get this practical guide now and start delivering better results."This is an invaluable resource for senior leaders who seek to foster a positive culture and build strong and effective product development teams." -Alon Sabi, Head of Engineering"Its insights make it a game-changer." -Dinah Davis, VP of R&D"This book exemplifies and explains in detail how to enable an entire human system inside a bigger complex context." -Malene Krohn, Head of Product Development Excellence"It's a refreshing departure from prescriptive approaches." -Steve Rogalsky, VP of Product"It will transform the way you approach your role." -TK Balaji, CIO

"Creative Exploitation: The Unethical Practices of Austin Macauley Publishing, Dorrance Publishers, and other Vanity Presses" is a powerful exposé that uncovers the dark side of the publishing industry, revealing the exploitative practices of vanity publishers and the need for ethical standards. With a strong focus on advocating for writers' rights and the importance of author empowerment, Herkimer Throckmorton shares personal experiences and sheds light on the vulnerabilities faced by aspiring authors. Through meticulous research and analysis, this book challenges the current publishing paradigm and offers practical strategies for authors to take control of their publishing journey. Discover the truth behind vanity publishing, learn the keys to ethical publishing practices, and join the movement for a fair and transparent literary landscape.

Introducing "THE BIG BOOK OF THEO VONN QUOTES," a captivating collection of Theo Vonn's most brilliant and hilarious quotes. This hardback edition features a sleek black cover that adds a touch of elegance to your bookshelf.Dive into 50 pages of Theo Vonn's insightful and witty words that will inspire and entertain you. With each turn of the page, you'll discover a new perspective on life, success, relationships, and more. Let Theo Vonn's wisdom guide you to unlock your true potential."The Big Book of Theo Vonn Quotes" is a must-have for anyone seeking personal growth and a good laugh. Get your copy today and experience the power of Theo Vonn's words firsthand.

The early years... 1998-2009A Tip of the Hat collection - 2 volume series - excerpts from 22-years of writing, thoughts and musings from Canada's Idea Man, Bob Hooey For 22 plus years I have wracked my brain to find something informative, provocative, or at least entertaining to share with my readers, clients, and subscribers. We even did an Ideas At Work! newsletter every month for 10 solid years. In creating this book (two volumes) I decided to go though all those posts and articles and share a few that I felt might be of value to you. Enjoy! The Global Speakers Summit foundation event was held in 2013 in Vancouver, BC. It was called, The Music, The Magic, and The Message. Our purpose was to continue supporting our CAPS Foundation as well as help start foundations in some of our other Global Speakers Federation member organizations. We were successful on both objectives. This was my final event as a member of our CAPS Foundation Board where I had served for the previous 5-years. I worked with my fellow board members to take us from an idea to a functioning foundation able to assist our speakers, should they need help. When this project started, I didn't realize how much I had written over the years and ended up splitting the volume into two volumes. 1) The early years (1998-2009) and 2) The saga continues (2010-2019) and, who knows, perhaps there will be further volumes and maybe one final one called The last years. ¿¿¿¿ I trust you will be able to find something in this smorgasbord of ponderings. I've collected them by year and picked some of the better ones. Some ideas, some good news, some travel adventures... all in one place. A Tip of the Hat - enjoy! Bob 'Idea Man' HooeyAuthor, speaker, serial adventurer

"Nat Eliason had six months to make as much money as possible before his first child was born. So, he turned to where so many others did in 2021: Crypto. Within a year, he'd made millions writing code holding hundreds of millions of dollars of other people's money. He'd been hacked. He'd sold a picture of a monkey for two hundred grand. He'd become an influencer, speaking at conferences, and writing a weekly newsletter to tens of thousands of fans. Best of all, Nat had amassed a small fortune. But how much of this money was even real? And how many times can someone double down before they eventually lose everything? Crypto Confidential is Nat's unfiltered, insider's account of the hyperactive, hyper-speculative, hyper-addictive, nearly unregulated, completely insane world being built on the blockchain. A behind-the-scenes exposâe of the bull runs and breakdowns, revealing exactly how the crypto-sausage gets made. A story of getting rich, going broke, scamming and getting scammed- and how we can all be more educated participants during the inevitable next bull run"--

Medien bestimmen unseren Alltag in jeder Lebenslage. Viele Menschen empfinden ihre Macht aber als gefährlich für die gesellschaftliche Kultur. Gunter Reus zeigt dagegen, wie sehr ein Gemeinwesen auf der kulturellen Leistung der Massenmedien auf­baut. Der Autor be­dient sich dabei eines weiten Kulturbegriffs und zeichnet nach, wie sie Errun­genschaften der Menschheit historisch ausgeformt haben. Ohne Medien gäbe es keine einheitliche Sprache und keinen Austausch von Information und Wissen, wie wir ihn kennen. Es gäbe keine Ausbalancierung sozialer Interessen, keine Kontrolle von Macht, keine Orientierung auf das Gemeinwohl, kein Kunst­leben. Auch im Internet­zeit­alter blei­ben Massenmedien, bei aller notwendigen Kritik an ihren Schattenseiten, unver­zichtbar als Kul­turträger. Sie sorgen für die Transparenz politischen Han­delns ebenso wie für die (potentielle) Teilhabe aller am Kunstgeschehen. Damit prä­gen sie die Kultur der De­mokratie wie auch die Kultur in der Demokratie entscheidend mit.¿

"Book Publishing and the Internet?" is the English version of the second edition of a cult classic for editors and publishers, writers, literary agents, booksellers, scholars and students of digital humanities and history of the book and everybody interested in the fascinating recent history of publishing and digital media. With the first edition of this "impossible handbook" in 2001 Brunella Longo explained risks and opportunities of ecommerce, ebooks and print on demand. This new edition includes an introduction and five new chapters rich of insight and comparisons, plus historical data for surprising discoveries of data, forecasts and case histories spanning over two decades.==================EXTRACTS FROM THE INTRODUCTION: Book Publishing and the Internet is the English edition of La nuova editoria vent'anni dopo (2022). It offers a reflective tool for decision making and for the strategic review of the organisational changes, the investments and the policies needed to remain relevant in the digital age and reinvent products and processes. The book aims at reaching also a wider audience of people interested in the history of the digital, offering a source of documentation and research. Chapters two, three and four cover e-commerce and other industrial aspects, ebooks and the challenges of reading on screens in the digital social environments and the art of printing in the so called postprint age, respectively. The focus is on the huge transformations the book publishing sector has been going through over the last two or three decades due to the development of the Internet economy and its digital infrastructure: technical frameworks and standards but also legislation, governance and policies and of course professional skills and social behaviours that have been having terrific consequences on production and consumptions of all forms and genres of books. This work would not exist if in 2000 I had not written La nuova editoria, published in 2001 [...] that went out of print after few years. Chapter one, "A book returning to life", recounts my personal journey following the publication of La nuova editoria, explains the creative context of the first generation of Internet endeavours and the complexity of stakeholders management after 2001.[...]Finally, one year has passed since the publication of the Italian edition on this book. Between then and now the hype about generative artificial intelligence has possibly reached its peak with marketing rumours and important initiatives about the impact AI will have for authors, media and publishers of any size. I am quite relieved to conclude that nothing I wrote for the Italian edition required adjustments or revisions for the English one, against the backdrop of such great excitement, news and concerns: on the contrary, the public debates about the matter will possibly help the reader to engage deeper with my text that some insiders have had access to and have anticipated for public consultations, seminars and debates in recent months. However, something has indeed increased considerably over the last year and it is the public attention to problems of information security, accessibility and preservation of ebooks and digital contents. It will become clear from the first and the last chapters of Book Publishing and the Internet that the very purpose of making a contribution to digital preservation and history of the digital motivated me to write and publish this book.

Læselyst og skrivekløe søger med i alt 24 bidrag at tage temperaturen på litteraturfaget i dag. Her byder en række forskere – de fleste med mange års erfaring bag sig – ind med skarpe punktanalyser og debatoplæg eller små udviklingshistorier inden for forskellige litteraturfelter: forfatterskaber, genrer, kritik og kritikhistorie. Ikke mindst litteraturkritikken og dens udfordrede position må påkalde sig aktuel interesse.Læselyst er en god ting, når man har med litteratur at gøre. Skrivekløe kan tilsvarende være det, især for de professionelle; ikke alle har det i samme grad, og nogle for meget, men i fagkyndig og tøjlet form er det som oftest gavnligt for andres læse- og litteraturlyst.Universitetsdocent og litteraturkritiker John Chr. Jørgensen er en af de danske fagpersoner, der i særlig grad har udlevet disse lyster med sin kyndige og tøjlede kløe og dermed inspireret andre til at gøre det samme. Denne brede og facetterede indsats gennem mere end 50 år, som har sat sine klare spor inden for litteraturhistorie og kulturjournalistik, fortjener en markering og anerkendelse. Bogen er derfor tilegnet hans samlede faglige virke.

Harnessing Technology for Inclusive GovernanceUncover the Power of Open Space PreservationDiscover a compelling exploration of open space preservation in "Harnessing Technology for Inclusive Governance." This groundbreaking work delves into the intricate tapestry of land preservation, shedding light on the vital role technology plays in fostering inclusive governance.Preface: A Gratitude-filled JourneyAcknowledgmentsIn the heartfelt preface, the author extends gratitude to individuals and organizations pivotal to the creation of this insightful work.Masters Research Project CommitteeDr. Howard H. Foster, Jr. and Dr. Rolf Pendall: Esteemed professors from the Department of Community Planning and Area Development (CPAD) at the University of Rhode Island.Marilyn Nicholls: Planner with the Planning and Zoning Department, Town of Greenwich, CT.Land Preservation AdvocatesThe author expresses deep appreciation for the invaluable insights provided by individuals dedicated to land preservation:Ms. Dawn Darbey-Dugan: Nantucket Land BankMr. James Lengyel: Martha's Vineyard Land BankMr. Stetson Eddy: Little Compton Agricultural Conservancy TrustMs. Heidi Tarbox: Block Island Land TrustFamily SupportA special mention goes to the author's parents, John and Mary Young, whose passion for preserving open space inspired the exploration of this critical topic.A Personal TouchThe author's parents, residents of Greenwich, Connecticut, have been instrumental in the cause of preserving open space. This study aims to contribute to their efforts and aligns with the shared goals of communities passionate about safeguarding natural landscapes.Emotional SupportThe author extends heartfelt thanks to George Elam for his unwavering patience and emotional support throughout the research process. His selfless acts, including transforming a vacation into an opportunity for field research, underscore the dedication behind this work.Why "Harnessing Technology for Inclusive Governance"?Cutting-edge Perspective: Gain a cutting-edge perspective on the intersection of technology and governance, exploring how it fosters inclusivity in decision-making processes.Real-world Insights: Backed by interviews with key figures in land preservation organizations, the book offers real-world insights and practical strategies.Personal Connection: The author's personal connection to the cause adds a genuine and relatable dimension to the exploration of open space preservation.Emotional Resonance: From gratitude-filled acknowledgments to personal stories, the book weaves an emotionally resonant narrative that engages readers on a profound level.Embark on a journey into the world of inclusive governance and open space preservation. "Harnessing Technology for Inclusive Governance" is not just a book; it's a testament to the power of collaboration, technology, and personal dedication in shaping the future of our communities.

Journalism is the process of gathering and distributing news. Additionally, the practice as a whole is referred to as health journalism when the news collection issue has to do with health. Furthermore, mainstream journalism regards this subject as crucial. Health journalism incorporates awareness and theme elements pertaining to health in addition to news coverage. Dr. Mohd Mustafa Ali Sarwari's book "Health Journalism" is a study and critical examination of health-related news, narratives, reporting, health campaigns, and other materials.

The Extraordinary Life of a Revolutionary Journalist

A portrait of a brilliant journalist and tireless campaigner for justice

"A journey through the world of books, featuring personal reflections on Susan Sontag, Huey Newton and Bobby Seale, W. G. Sebald, and Christopher Hitchens"--

This workbook is not like your average planner, it is designed by a writer, with writers in mind. Sometimes a project can seem overwhelming and by using the scheduling tools in this book, you will make progress towards your goals in no time. With both macro and micro-planning and space to add those 'shiny' ideas as they come up, this is a book designed to keep you on track with your writing projects, both large and small. It is a perpetual calendar, which means you can start any time of the year and fill in the dates to help you achieve success.

The Guidebook to Self-Releasing Your Music is a must-have resource for anyone looking to release their music-equally valuable for first timers as well as for seasoned experts who want the latest information on technology and industry developments. Matthew Whiteside focuses on the areas that musicians can manage themselves, and highlights-with humour and encouragement-the potential benefits and pitfalls along the way.

How to Self-Publish Like A Pro is one of the most comprehensive books on publishing and promotion for writers who don't want to get ripped off trying to publish a book. Exceptional A to Z resources and tips.

"Challenges in IT and Digital Marketing" is an insightful exploration of the rapidly evolving landscapes of technology and marketing in the digital age. In this comprehensive volume, the book delves into the multifaceted hurdles faced by IT professionals and digital marketers alike, addressing critical issues that shape the industry. From the breakneck pace of technological change to the perpetual battle against cyber threats, each chapter examines a distinct challenge. Topics range from the intricacies of regulatory compliance and communication gaps between technical and non-technical stakeholders to the pressures of tight project timelines and the constant quest for real-time engagement in the digital marketing sphere. With a keen eye on the future, the book also explores the ongoing challenges of talent acquisition and retention in the dynamic digital marketplace. Whether you are an IT professional seeking to navigate the ever-changing tech terrain or a digital marketer aiming to maximize ROI in a budget-conscious environment, this book provides valuable insights and strategies to overcome the hurdles and thrive in the challenging realms of IT and digital marketing.

In 'The End of Music,' author Matti Charlton explores the transformative impact of digital platforms and the democratization of music production, distribution, and the music services sector. With an unflinching examination of the challenges faced by musicians and artists today, this eye-opening book delves into the overwhelming oversupply of music content, the negligible revenue streams from streaming platforms, and the industry's relentless pursuit of meaningful return on investment (ROI).Charlton navigates the landscape of market saturation, deftly examining the struggles of emerging artists amidst the COVID-19 pandemic's detrimental impact on live performances. Shedding light on the DIY culture and the emerging trends in musician consumer behavior, the book uncovers the unrealistic expectations surrounding ROI in the music industry.Drawing from expert opinions and concrete proof, 'The End of Music' uncovers the stark reality of market saturation and the dwindling viability of traditional revenue streams. It explores innovative strategies and the urgent need for diversified revenue streams as musicians navigate this ever-evolving industry.With a laser focus on revenue, streaming, and the evolving music industry, this essential read compels musicians, industry professionals, and music enthusiasts to confront the industry's challenges head-on. 'The End of Music' offers a thought-provoking call to action for musicians, underscored by emerging trends, market saturation, and the urgent need for adaptation. Brace yourself for a captivating journey through the music services sector, where the quest for meaningful return on investment confronts the undeniable reality of industry transformation.

Die Österreichische Retrospektive Bibliographie (ORBI) der Österreichischen Nationalbibliothek vereinigt bibliographische Daten zu ca. 30.000 österreichischen Drucken des 15. bis 19. Jahrhunderts. Die Titel rekrutieren sich sowohl aus dem Bestand der Österreichischen Nationalbibliothek wie auch aus Bibliothekskatalogen, Bibliographien, Datenbanken etc. Reihe 2, von der bereits fünf Bände vorliegen, wird fortgesetzt und bietet ein vollständiges Verzeichnis von nahezu 7.000 österreichischen nichtperiodischen und periodischen Zeitungen von 1492 bis 1945 (mit Angaben der Erscheinungsdauer, der Verleger und Drucker, der Herausgeber und der Bestandsnachweise).

We are urged to create content that is flawless in outward appearance."No typos!" "No grammar errors!" "No meandering". "Great cover design". "One billion pixels". Technical perfection, in other words.But when is 80% = done?When is a Bird in the Hand worth ten or more in the Bush, too?What about the content? And what if one doesn't have the money to or time to polish, polish, polish?And when is the seeking of lots of book reviews akin to putting perfume on something that needs no camo? Are some people putting lipstick on what amounts to Word Salads? Besides, what if one is prolific, too? Or is spending their Sheckles and time much more on loved ones?Again, is there always a hard and fast rule on editing our work, including typos and grammar?And what of getting book reviews - how many are necessary? Indeed, are there adequate or even profoundly greater credentials for a book than the number of book reviews, or even testimonials?Does a great-looking person who walks into a bar, need to hold a sign showing the number of book reviews they have - or the equivalent, say, in terms of how many dates they have had, or too, how much money they make? Or their job title? Or is their body language and overall demeanor their form of book reviews? Indeed, can even the number of books published, or the courage needed to address the issues, be more important by far, than the number of reviews, or any lack of polish?The author talks of these things, and there is a scannable QR code which will pull up a twenty-five-minute audiovisual on how his life turned out as it did, and how this made for very interesting views on publishing.

The misuse of AI has led to wrongful arrests, denial of medical care, even genocide-this book offers 7 powerful principles that business can use now to end the harm.AI holds incredible promise to improve virtually every aspect of our lives, but we can't ignore its risks, mishaps and misuses. Juliette Powell and Art Kleiner offer seven principles for ensuring that machine learning supports human flourishing. They draw on Powell's research at Columbia University and use a wealth of real-world examples. Four principles relate to AI systems themselves. Human risk must be rigorously determined and consciously included in any design process. AI systems must be understandable and transparent to any observer, not just the engineers working on them. People must be allowed to protect and manage their personal data. The biases embedded in AI must be confronted and reduced. The final three principles pertain to the organizations that create AI systems. There must be procedures in place to hold them accountable for negative consequences. Organizations need to be loosely structured so that problems in one area can be isolated and resolved before they spread and sabotage the whole system. Finally, there must be psychological safety and creative friction, so that anyone involved in software development can bring problems to light without fear of reprisal. Powell and Kleiner explore how to implement each principle, citing current best practices, promising new developments, and sobering cautionary tales. Incorporating the perspectives of engineers, businesspeople, government officials, and social activists, this book will help us realize the unprecedented benefits and opportunities AI systems can provide.

¿Dieses essential ist ein praxisorientierter Leitfaden für das Eventmanagement und hilft Ihnen bei der Auswahl der richtigen Location. Nicht nur bei Hochzeiten wird viel Zeit darauf verwendet, die passende Location zu finden. Der Raum ist bei jedem Event von zentraler Bedeutung, denn es grenzt diesen von seinem Umfeld ab und gibt die Gestaltung vor ¿ sei es im Innenraum oder unter freiem Himmel. Erst mit der zielgerichteten Vorbereitung und dem richtigen Verständnis wird der Raum zum Teil der Eventinszenierung. Es ist daher erstaunlich, dass es in der deutschsprachigen Literatur zum Eventmanagement kaum umfassende Betrachtungen zur Location gibt. Das Buch schließt diese Lücke.

Die Rede von Praktiken ist in der Kommunikations- und Medienwissenschaft weit verbreitet. Eine systematische Diskussion des Potenzials praxistheoretischer Denk- und Forschungsansätze steht dagegen noch aus. Dieses Buch ist eine Einladung zur tieferen Beschäftigung mit Medienpraktiken und wirbt für eine entsprechende Neuorientierung von Kommunikationsforschung und Medienanalyse. Dazu wird der Status quo praxistheoretischer Ansätze in der Kommunikations- und Medienwissenschaft kompakt vorgestellt. Interessierte bekommen einen Einstieg und Expert:innen werden Anschlussmöglichkeiten angeboten. Es geht sowohl um Grundprinzipien praxistheoretischen Denkens als auch um die sich daraus ergebenden Haltungen sowie um Zugänge für praktische Untersuchungen. Im Zentrum stehen aktuelle Herausforderungen und die Möglichkeiten, Praktiken in Digitalmedien und vernetzten Medienumgebungen zu analysieren.