Selskabsret, handelsret og konkurrencelov: generelt

A successful business deal maximizes value for all parties. Drawing on diverse case studies and decades of experience, Michael Klausner and Guhan Subramanian show how contracting parties can reach that goal through rigorous attention to incentives, information asymmetries, exit terms, moral hazard, and opportunism.

Die Arbeit untersucht Mitarbeiterbeteiligungen in Start-ups als typische Zielgesellschaften von Finanzierungen mit Venture Capital. Der Autor greift die zunehmende Kritik aus der Praxis auf, wonach gesellschafts- und steuerrechtliche Vorgaben deutsche Start-ups bisweilen an der Einführung von Mitarbeiterbeteiligungen im Unternehmen hindern. Er arbeitet die Schwachstellen des regulatorischen Rahmens heraus, wobei er insbesondere die Änderungen durch das Fondsstandortgesetz in den Blick nimmt. Darauf aufbauend entwickelt er eigene, innovative Reformvorschläge mit dem Ziel, Mitarbeiterbeteiligungen für Start-ups attraktiver zu machen. Daneben setzt sich der Autor aber auch kritisch mit neuen Vertragsklauseln aus der jüngeren Beteiligungspraxis auseinander.

This book discusses the intensification of international transport services as the consequence of an increasingly capillary economic integration. In particular, in some European countries, such as Belgium, the Rhine area of Germany, and Denmark, the application of the Geneva Convention on the carriage of goods from the case law point of view is even more thorough than that of national law. Even though this is not the case for all countries, the Geneva Convention is a core text both for the scientific debates on the issue and for commercial operators. Therefore, proposing an up-to-date reading of the Convention is of utmost importance from the practical point of view, especially considering that, thanks to the consistent application of the International Carriage of Goods by Road contract, the Convention has become an essential prerequisite for the development of traffic.In ten chapters, this book reviews the Convention's structure and considers the case-law approaches and trends of most countries belonging to the European Union. It covers contracts and different negotiating models as well as compensation, liability of the carrier, and damages.

Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers' interactions. Thanks to machine learning (ML) and cognitive computing technologies, businesses can now analyse vast amounts of data on consumers, generate new knowledge, use it to optimize certain processes, and undertake tasks that were previously impossible.Against this background, this book analyses new algorithmic commercial practices, discusses their challenges for consumers, and measures such developments against the current EU legislative framework on consumer protection. The book adopts an interdisciplinary approach, building on empirical findings from AI applications in marketing and theoretical insights from marketing studies, and combining them with normative analysis of privacy and consumer protection in the EU.The content is divided into three parts. The first part analyses the phenomenon of algorithmic marketing practices and reviews the main AI and AI-related technologies used in marketing, e.g. Big data, ML and NLP. The second part describes new commercial practices, including the massive monitoring and profiling of consumers, the personalization of advertising and offers, the exploitation of psychological and emotional insights, and the use of human-like interfaces to trigger emotional responses. The third part provides a comprehensive analysis of current EU consumer protection laws and policies in the field of commercial practices. It focuses on two main legal concepts, their shortcomings, and potential refinements: vulnerability, understood as the conceptual benchmark for protecting consumers from unfair algorithmic practices; manipulation, the substantive legal measure for drawing the line between fair and unfair practices.