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Brand Champions - I. Buckingham - Bog

Bag om Brand Champions

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349305919
  • Indbinding:
  • Paperback
  • Sideantal:
  • 209
  • Udgivet:
  • 26. januar 2011
  • Udgave:
  • 2011
  • Størrelse:
  • 156x12x234 mm.
  • Vægt:
  • 318 g.
  • 8-11 hverdage.
  • 29. november 2024
På lager

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Brand Champions

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

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