Consultants for CC Industries. Business Planning - Franklin Atadja - Bog

Master's Thesis from the year 2011 in the subject Business economics - Miscellaneous, grade: A, , course: Business Planning Strategies, language: English, abstract: CC Industries is a leading financial management and advisory company in the United States and has a satellite office in London, United Kingdom. We offer broad range of services to clients in the private and small businesses, institutions, and large corporations. CC Industries intend on extending businesses to South Africa, Sweden, and Venezuela. The possible targets in these countries are Foerening Sparbanken, Ericsson, Volvo, Hennes & Maurittz, Saambou holdings, Momentum life Assurance, Fidelity bank holdings, Commercial Finance Company, Mercantil Services Fin, International Briquettes holdings, Cisnerous Group of Companies and, Corimon, C.A. We will dispatch both female and male executives to these countries to foresee our business plans, set up the business and train employees. CC Industries prepared an in depth S.W.O.T analysis to determine our strengths, weaknesses, opportunities, and threats to save guard against failure (Kotabe & Helsen, 2004). We recommend that our clients assign a senior management position in each country during the new venture. These personnel will be responsible for training local management and develop goals and objectives for the company. CC Industries will form a partnership with Paychex who has a strong background in payroll processing, employee access online, and, expense reporting. We would then have the capability of working against our main competitor ADP. We have developed a marketing plan to help in the expansion of our products and services. In terms of cost setting CC Industries will use performance based payment as the primary source of revenue from new customers for the first two years of implementation of the business venture until CC brands are well established in the new countries. Our advertising strategy will involve extensive billboard and television campaigns, coupled with visual materials like pamphlets, and newspaper inserts.