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Data Analytics in Marketing, Entrepreneurship, and Innovation - Mounir Kehal - Bog

af Mounir Kehal

indgår i Data Analytics Applications serien

Data Analytics in Marketing, Entrepreneurship, and Innovation af Mounir Kehal
Bag om Data Analytics in Marketing, Entrepreneurship, and Innovation

Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367697648
  • Indbinding:
  • Paperback
  • Sideantal:
  • 182
  • Udgivet:
  • 25. September 2023
  • Størrelse:
  • 156x10x234 mm.
  • Vægt:
  • 277 g.
  • 2-4 uger.
  • 18. Maj 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Data Analytics in Marketing, Entrepreneurship, and Innovation

Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

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