Name: Data Analytics in Marketing, Entrepreneurship, and Innovation
Price: 631.95 DKK
Availability: InStock
Author: Mounir Kehal
ISBN: 9780367697648

Data Analytics in Marketing, Entrepreneurship, and Innovation af Mounir Kehal

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Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

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Sprog:
Engelsk

ISBN:
9780367697648

Forlag:
CRC Press

Indbinding:
Paperback

Sideantal:
182

Udgivet:
25. september 2023

Størrelse:
156x10x234 mm.

Vægt:
277 g.

Leveringstid: 2-3 uger.
Forventet levering: 20. november 2024

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Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

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