DECENTRALIZATION OF COMMUNICATION & DIGITAL MARKETING - Rennan Augusto Souza Cunha - Bog

This paper deals with a study of the communication and marketing processes of MútuaPA, a company that provides assistance to professionals associated with the Federal Council of Engineering and Agronomy (CONFEA), based on an analysis of the company's communication and the problems that make it difficult to serve its members. Since Mútua's communications department operates on a national level and concentrates all the regional offices in Brasília. The aim of this Experimental Project (PREX) is to propose a digital marketing plan with regionalized communication strategies to publicize Mútua-PA's brand and services, in order to improve service and the number of associated professionals. With the decentralization of social media from Brasilia, I propose a new planning model for the organization, so that its dialogue with users in Belém and throughout Pará is closer and their demands are met with better quality, benefiting the brand, services and prospecting for new clients at a regional level. The data that will be shown in the course of this work was collected from exploratory market research and from the associated public. The campaign, in addition to promoting constructive discussions,