Effective Crisis Communication - Matthew W. Seeger - Bog

In the fully updated Fifth Edition of Effective Crisis Communication: Moving From Crisis to Opportunity, three of today's most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. The book provides in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.