Name: Integrated Marketing Communication
Price: 1354.95 DKK
Availability: InStock
Author: Robyn Blakeman
ISBN: 9781538176320

Integrated Marketing Communication af Robyn Blakeman

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With new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including marketing plans, branding/positioning, creative briefs, copywriting, and design for each major media. Discussion questions, a glossary, and online student and instructor ancillaries supplement learning.

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Sprog:
Engelsk

ISBN:
9781538176320

Forlag:
Rowman & Littlefield Publishers

Indbinding:
Hardback

Sideantal:
394

Udgivet:
18. juli 2023

Udgave:
23004

Størrelse:
183x26x260 mm.

Vægt:
936 g.

Leveringstid: 2-3 uger.
Forventet levering: 11. december 2024

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With new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including marketing plans, branding/positioning, creative briefs, copywriting, and design for each major media. Discussion questions, a glossary, and online student and instructor ancillaries supplement learning.

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