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Manipulative Marketing in Auto Sector - Richard B. Sykes - Bog

Bag om Manipulative Marketing in Auto Sector

Niccolo di Bernardo dei Machiavelli (1469-1527) was an Italian writer, diplomat, and political theorist in Florence, Italy (De Grazia, 1994). Machiavelli wrote and published many books and plays but is most famous, and infamous, for one book. In The Prince, Machiavelli developed series of thoughts and methods on obtaining and maintaining power, even when facing adversity (De Grazia, 1994; Ledeen, 2000; M cAlpine, 1999). Originally addressed to princes and nobilities of 16th Century Italy,The Prince became a manual for future generations of organizational and political leaders and entrepreneurs alike.without doubt princes become great when they overcome the difficulties and obstacles by which they are confronted .... For this reason many consider that a prince, when he has the opportunity, ought with craft to foster some animosity against himself, so that, having crushed it, his renown may rise higher. (M achiavelli, trans. 1992, p. 98)

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789749825037
  • Indbinding:
  • Paperback
  • Sideantal:
  • 216
  • Udgivet:
  • 6. August 2023
  • Størrelse:
  • 152x12x229 mm.
  • Vægt:
  • 321 g.
  • 2-3 uger.
  • 2. Juli 2024
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Beskrivelse af Manipulative Marketing in Auto Sector

Niccolo di Bernardo dei Machiavelli (1469-1527) was an Italian writer, diplomat, and political theorist in Florence, Italy (De Grazia, 1994). Machiavelli wrote and published many books and plays but is most famous, and infamous, for one book. In The Prince, Machiavelli developed series of thoughts and methods on obtaining and maintaining power, even when facing adversity (De Grazia, 1994; Ledeen, 2000; M cAlpine, 1999). Originally addressed to princes and nobilities of 16th Century Italy,The Prince became a manual for future generations of organizational and political leaders and entrepreneurs alike.without doubt princes become great when they overcome the difficulties and obstacles by which they are confronted .... For this reason many consider that a prince, when he has the opportunity, ought with craft to foster some animosity against himself, so that, having crushed it, his renown may rise higher. (M achiavelli, trans. 1992, p. 98)

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