One-Click to Give - Jeremy Berman - Bog

Build one on one relationships with each of your nonprofit's supporters.The world of fundraising is changing. In an increasingly digital world, traditional fundraising tactics are becoming less and less successful for nonprofits. People want to be able to donate to causes conveniently and on the social platforms where they spend their time. Through their donation, they wish to share in a nonprofit's mission and connect with a community of supporters like themselves. This-and much more-is possible through social giving-a new mode for fundraising that accounts for over $7 billion dollars (and counting) in nonprofit donations.Every nonprofit can leverage social giving to maximize their fundraising potential, energizing their nonprofit to do more good. In One-Click to Give, Jeremy Berman and Nick Black, founders of GoodUnited, share how they've partnered with nonprofits from across the U.S. to raise over $1 billion through social giving. By humanizing, personalizing, and revolutionizing social media fundraising, they are transforming the way nonprofits fundraise and engage their supporters. This guidebook is essential for the nonprofit leader who seeks sustainable funding to continue their world-changing missions.