Product Placement on Netflix - Diana Espinoza Alcívar - Bog

In the context of the 'streaming wars', more and more platforms are betting on the subscription system with ads. Although Netflix seems to remain on the sidelines, its productions are not free of brands. The fight to see who wins the battle of the 'streaming wars' promises to go on for a long time. With Netflix in the lead in terms of number of subscribers, experience and technological capacity, but with more and more competitors taking away part of the pie.In this context, more and more platforms are gradually trying out different ways to attract new users and more revenue streams. Product placement is a very common form of monetization in TV series and programs, consisting of introducing a product with which the characters interact.