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Qualitative Research in Marketing and Management - Chris (Royal Holloway Hackley - Bog

- Doing Interpretive Research Projects

af Chris (Royal Holloway Hackley
Qualitative Research in Marketing and Management af Chris (Royal Holloway Hackley
Bag om Qualitative Research in Marketing and Management

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. It brings together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138332195
  • Indbinding:
  • Hardback
  • Sideantal:
  • 266
  • Udgivet:
  • 10. december 2019
  • Udgave:
  • 2
  • Størrelse:
  • 240x162x23 mm.
  • Vægt:
  • 572 g.
  • 8-11 hverdage.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

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This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. It brings together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism.

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