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Qualitative Research in Marketing and Management - Chris (Royal Holloway Hackley - Bog

- Doing Interpretive Research Projects

af Chris (Royal Holloway Hackley
Qualitative Research in Marketing and Management af Chris (Royal Holloway Hackley
Bag om Qualitative Research in Marketing and Management

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. It brings together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138332195
  • Indbinding:
  • Hardback
  • Sideantal:
  • 266
  • Udgivet:
  • 10. December 2019
  • Udgave:
  • 2
  • Størrelse:
  • 240x162x23 mm.
  • Vægt:
  • 572 g.
  • 2-3 uger.
  • 17. Oktober 2024

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Herefter fra 79 kr./md. Ingen binding.

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This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. It brings together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism.

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