Udvidet returret til d. 31. januar 2025

Qualitative Research in Marketing and Management - Chris (Royal Holloway Hackley - Bog

- Doing Interpretive Research Projects

Bag om Qualitative Research in Marketing and Management

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. It brings together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138332218
  • Indbinding:
  • Paperback
  • Sideantal:
  • 266
  • Udgivet:
  • 19. december 2019
  • Udgave:
  • 2
  • Størrelse:
  • 135x222x16 mm.
  • Vægt:
  • 426 g.
  • 2-3 uger.
  • 17. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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  • BLACK WEEK

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Beskrivelse af Qualitative Research in Marketing and Management

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. It brings together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism.

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