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Qualitative Research in Marketing and Management - Chris (Royal Holloway Hackley - Bog

af Chris (Royal Holloway Hackley
Qualitative Research in Marketing and Management af Chris (Royal Holloway Hackley
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This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032557816
  • Indbinding:
  • Hardback
  • Sideantal:
  • 314
  • Udgivet:
  • 17. December 2024
  • Udgave:
  • 3
  • Størrelse:
  • 156x234x0 mm.
  • Kan forudbestilles.
  • 17. December 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

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