Name: Qualitative Research in Marketing and Management
Price: 485.95 DKK
Availability: OutOfStock
Author: Chris (Royal Holloway Hackley
ISBN: 9781032557809

Qualitative Research in Marketing and Management af Chris (Royal Holloway Hackley

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This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

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Sprog:
Engelsk

ISBN:
9781032557809

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
304

Udgivet:
17. december 2024

Udgave:
3

Størrelse:
156x234x0 mm.

Leveringstid: Kan forudbestilles.
Udgivelsesdato: 17. december 2024

Forlænget returret til d. 31. januar 2025

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This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

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