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Retailers Perception of Retail Atmosphere - Farhan Ahmed - Bog

Retailers Perception of Retail Atmosphereaf Farhan Ahmed
Bag om Retailers Perception of Retail Atmosphere

The competition among the retailers is increasing day by day. In order to gain competitive advantage one of the tactic is to create such a retail environment which improves customer experience and satisfaction.But are the retailers really taking advantage of this important tactic or it is being neglected.A study of 104 stores reveals some important facts which is a must read for retailers and marketing planners.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783659468476
  • Indbinding:
  • Paperback
  • Sideantal:
  • 80
  • Udgivet:
  • 2. oktober 2013
  • Størrelse:
  • 150x5x220 mm.
  • Vægt:
  • 137 g.
  • 2-3 uger.
  • 7. december 2024
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Beskrivelse af Retailers Perception of Retail Atmosphere

The competition among the retailers is increasing day by day. In order to gain competitive advantage one of the tactic is to create such a retail environment which improves customer experience and satisfaction.But are the retailers really taking advantage of this important tactic or it is being neglected.A study of 104 stores reveals some important facts which is a must read for retailers and marketing planners.

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