UX - Eric Schmidt - Bog

Your company's name, website, or logo is not the endpoint of branding. While it is true that these are important components of your marketing plan, it is highly doubtful that they will have much of an effect if your product is not successful in the marketplace. Your product, along with its packaging, needs to have a well-designed appearance for you to be successful in the market you're competing in.

The buyer's initial impression of your goods is frequently the product's packaging, and a significant number of individuals base their purchasing decisions solely on the appearance of the product. This is especially true in situations where the consumer has several different options to choose from. Most of the time, you, as First Worlders, have a plethora of choices available to you. To convince consumers to pick your product over the competition, you need to carefully consider the packaging design's purpose and execution.