Name: Artificial Intelligence for Marketing Management
Price: 1585.95 DKK
Availability: InStock
Author: Park Thaichon
ISBN: 9781032248486

Artificial Intelligence for Marketing Management af Park Thaichon

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Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

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Sprog:
Engelsk

ISBN:
9781032248486

Forlag:
Taylor & Francis Ltd (Sales)

Indbinding:
Hardback

Sideantal:
206

Udgivet:
10. november 2022

Størrelse:
156x14x234 mm.

Vægt:
485 g.

Leveringstid: 2-3 uger.
Forventet levering: 2. december 2024

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Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

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