Salg og marketing

For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

"Top Ten Steps to Build an Engaged Reader Community," the ultimate guide for authors who want to connect with their audience and create a supportive network. Learn how to define your target audience, master social media engagement, start a captivating blog, offer exclusive content, interact with readers, host virtual events, collaborate with other authors, create a compelling newsletter, encourage user-generated content, and show appreciation. With proven strategies and practical advice, this book empowers you to cultivate a supportive and enthusiastic community around your writing, propelling your author career to new heights. Don't miss out on this transformative opportunity!

Do you have a personal brand? Do you know what a personal brand is? Maybe you do know what the personal branding process entails but don't know how to get started? This guide is about to teach you everything that you will need to know about the process to brand yourself in just 7 EASY STEPS! Ultimately, being able to brand yourself is a way for you to create recognition. It is a way for you to get that information about yourself out there in a manner that is easily recognizable and seen by other people with ease. When you do this the right way, it looks like you are becoming capable of developing your own personal marketing. It allows for you to make your own skills and services available to everyone at a glance. Why do you need this, you may ask? Simple-in a world that is primarily focused on the internet these days, you need to make sure that you are seen. You are surrounded by competitors. You are surrounded by people who make their own money and have their own processes to get through. But, if you know what you are doing, you should be able to navigate through everything with ease. If you know what you are doing, you should be able to remind yourself that ultimately, you can and will be able to succeed. This guide is the beginning of everything that you will need to know about navigating through the life that you are in. When you want to be recognized by people in your profession, you need to have a way to put yourself out there and that is exactly why you need a good personal brand. YOU'LL LEARN:· How to identify yourself and why branding works.· Why your goals and priorities matter in your branding journey.· How to figure out who to target and how to do so.· Ways to start planning your online presence in emails and social media.· How to brand in person to build recognition in your community.· Ways to help you maintain your marketing network to ensure that your brand continues to grow and remains relevant for many.· How you can keep everything up to date.· And so much more! Branding will become one of the most important parts of your online journey and the sooner that you do this, the better. When you work hard on this process, you will see that you can get through everything with ease. All you have to do is make sure that you're willing to start off on the right foot with these 7 EASY STEPS. Remember, a good brand is one that is memorable. Let's get started!

Are you new to marketing or struggling to get started with understanding marketing analytics? Do you want to be able to answer questions like - how do our marketing activities compare to the competition? Are your marketing resources properly allocated? Marketing Analytics is the guide you need! We will teach you how to establish your marketing analytics strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful marketing analytics. Marketing analytics encompasses technologies and processes that enable marketing strategists to evaluate the success of their initiatives. Strategists accomplish this by measuring performance in the various channels they are present in, business metrics like marketing effectiveness, marking attribution, and return on investment (ROI). The purpose of marketing analytics is to collect data from across all marketing channels and consolidate it into a market view. Marketing Analytics provides you some pointers and tips for navigating a marketing analytics strategy, it also asks you to think and consider how you currently are strategizing. It helps you to evaluate where you are and what you, as an individual, need to change to push it to the next level. In a comprehensive step-by-step reference format, each chapter corresponds to a specific element of marketing analytics. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory. YOU'LL LEARN:How to determine stakeholdersWays to navigate data integrationThe importance of key performance indicatorsWays of implementing analyticsThe importance of data governanceThe purpose of conducting financial analysisThe role of ITHow to measure successWhat to look for with VendorsAnd much more! To help you on this journey of achieving the goal of becoming a marketing analyst, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful marketing analytics. Let's get started!

How do you come up with the right digital marketing strategy for your business? How to go about creating the right kind of content with digital storytelling? How does a business go from being virtually unknown into a household name? Digital Marketing is the guide you need! We will teach you how to establish your digital marketing strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful digital marketing. The digital space has opened up a whole new world of possibilities and opportunities. However, this also means that the good old fashioned marketing strategies don't work anymore. You need strategies that are going to keep up with the demands of today's digital marketing landscape. Everything is faster, better, more efficient, more entertaining, more valuable, more customer-centric, and a lot more targeted. Digital Marketing provides you some pointers and tips for navigating a digital marketing strategy, it also asks you to think and consider how you currently are strategizing. It helps you to evaluate where you are and what you, as an individual, need to change to push it to the next level. In a comprehensive step-by-step reference format, each chapter corresponds to a specific element of digital marketing. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory. YOU'LL LEARN:Why digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.And much more! To help you on this journey of achieving the goal of becoming a digital marketer, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to be a successful strategic marketing plan. Let's get started!

The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in "e;distant"e; countries, especially considering the role played by cultural distance. Building on the famous McCarthy's "e;4Ps,"e; and on the concept of "e;cultural distance,"e; the book outlines some key challenges and opportunities for firms that manage international marketing policies about "e;product,"e; "e;price,"e; "e;place,"e; and "e;promotion"e; in culturally distant markets. At the same time, the book looks at extant conceptualizations and approaches considering the evolving environmental forces, which are contributing to further challenges for firms that are confronted with changing economic and social scenarios. Indeed, markets and societies are increasingly affected by multiculturalism, and new patterns in consumers' behaviors have emerged due to the proliferation of digital technologies and, more recently, due to several market disruptions such as the COVID-19 pandemic. How do firms manage culturally distant and increasingly evolving cultural environments is a relevant topic worthy of discussion from both a theoretical perspective and a practice-based approach, through the analysis of real-world case studies. Researchers of cross-cultural marketing and practitioners intending to get acquainted with the latest research on the topic would particularly benefit from this book.

Would you like to know how to brand your business and stand out in an already saturated market? Are you thinking about starting a new business but worrying that there are too many competitors? Are you defining your target audience and are unsure about coming up with a unique brand name and logo? Business Branding is the guide you need! We will teach you how to establish your business branding in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to successful business branding. New entrepreneurs are often overwhelmed with all the different processes that they have to go through in order to build a brand. The solution to your problem is not that difficult. You will be taken through a progressive process where with each chapter, you are taken to the next elevated layer of branding your business. You will learn the art of storytelling to improve business communication, and you will also learn some basic things like designing logos and mission statements for your brand. Business Branding provides you some pointers and tips for navigating a branding strategy, it also asks you to think and consider how you currently are strategizing. It helps you to evaluate where you are and what you, as an individual, need to change to push it to the next level. In a comprehensive step-by-step reference format, each chapter corresponds to a specific element of business branding. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory. YOU'LL LEARN:Importance of brandingUnderstanding brand purpose with examplesActionable steps that will help you build a brand trusted by peopleIdentifying the audience for your brandTypes of competitors and tips on identifying themA comprehensive guide to market researchHow to formulate your mission statementChoosing the right brand nameMarketing strategies to spread the word about your brandInnovative ideas to make your brand stand outAnd much more! To help you on this journey of achieving the goal of becoming a branding strategist, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful business branding. Let's get started!

Dieses Buch zeigt Ihnen, wie Sie Marketing anders machen als Ihre Konkurrenz und als Regelbrecher einzigartige Ideen und neue Geschäftsmodelle entwickeln. Gerd-Inno Spindler erläutert anschaulich, welche Prozessschritte dafür erforderlich sind und wie diese im Detail umgesetzt werden können. Mit zahlreichen Beispielen wie Schwan-STABILO, Engelbert Strauss, Weber Grill, AllDent, Ryanair, Red Bull, aws Wärme Service, Nespresso, Ikea, Swatch, edding. Eine inspirierende Lektüre für alle, die sich nicht länger mit Optimierungen begnügen, sondern als Spielmacher im Markt dem Preiswettbewerb entkommen und neue Wachstumsschübe generieren wollen.Die 3. Auflage wurde in wesentlichen Teilen überarbeitet und um neue Beispiele ergänzt.

Dieses Buch befasst sich mit dem B2B-Softwarekauf, den relevanten Buyer Personas, den kaufbezogenen digitalen Interaktionen und deren Knotenpunkten (¿Hubs¿). Die Autorin präsentiert eigene Forschungserkenntnisse aus der Industrie und leitet daraus praxisnahe Konzepte und Inhalte ab.Mehr als zwei Drittel der Interaktionen im B2B-Kaufprozess werden heute digital und vorzugsweise autonom ausgeführt. Der späte Einstieg der Vertriebsbeauftragten in den Kaufprozess schwächt die Einfluss- und Erfolgschancen des persönlichen Vertriebs. Digitale Kundeninteraktionen gewinnen an hoher Bedeutung. Dutzende von Touchpoints und eine Vielfalt an Interaktionsoptionen ¿ wie z. B. Beiträge in sozialen Medien und Fach-Communitys, Testversionen, YouTube-Videos, Webinare, Whitepapers, Kundenstimmen etc. ¿ fließen in die B2B Buyer's Journey ein und überfordern Anbieter bei ihrem Versuch, die potenziellen Käufer online zu erreichen.Anna Selent identifiziert neun Digital Interaction Hubs (DIHs) im B2B-Kauf und -Verkaufsprozess, die einen innovativen Zugang zu den relevantesten Anbieter-Käufer-Interaktionen darstellen und die Komplexität reduzieren. Diese bilden das Grundgerüst für einen käuferadäquaten Online-Auftritt der Webseite des Anbieters und seiner digitalen Vertriebs- und Marketingaktivitäten auf externen Plattformen. Sie zeigt, wie Gestaltungs- und Handlungsempfehlungen dem Anbieter dabei helfen, die DIHs schrittweise auf- und auszubauen und optimal im Vertriebs- und Vermarktungsprozess der B2B-Angebote zur Kundengewinnung einzusetzen. Damit erreichen die Anbieter ihre potenziellen Käufer während des gesamten Kaufzyklus, und zwar unabhängig davon, wann und wie die einzelnen Buyer's Journeys von relevanten Buyer Personas verlaufen. Das Buch ist ein Leitfaden für den Aufbau oder Relaunch der Webseite mit konkreter inhaltlicher Ausgestaltung und vertrieblicher Schwerpunktsetzung. Marketing- und Vertriebsverantwortliche erhalten wertvolle Einsichten und Impulse zu den Themen der digitalen Kundeninteraktionen.¿Eine Arbeit, die wirklich relevant ist für das Industriemarketing und die mit den Digital Interaction Hubs einen wesentlichen Schritt im ganzen Dschungel des digitalen Marketings weiterführt¿. Prof. em. Dr. Christian Belz, Universität St.Gallen

Dieses Buch lüftet das Geheimnis, wie Sie Menschen für neue Produkte und Ideen gewinnen können. Denn: Am Ende des Tages liegt eine gute neue Idee nur dann vor, wenn Menschen sie auch tatsächlich als solche erkennen und übernehmen.Neben der faktischen Innovationskraft der Idee spielt eine psychologisch klug gesetzte Argumentation eine überragende Rolle in der erfolgreichen Vermarktung ¿ sowohl bei neuen Produkten und Geschäftsmodellen als auch bei Veränderungsprozessen innerhalb von Organisationen. Die Erfahrung zeigt: wer die Wirkung von neuen Ideen und Produkten auf Menschen nicht versteht, wird seine Idee oder Innovation nicht erfolgreich platzieren können. Gelingt es Ihnen aber, die passenden (¿Kauf¿-) Motive in Ihrer Kommunikation ¿ und Ihrem Produkt ¿ einzubauen, werden Sie die Chancen Ihrer Idee auf eine hohe Resonanz und Nachfrage um ein Vielfaches erhöhen. Die vorgestellten Strategien beschränken sich nicht nur auf die externe Produkt-Vermarktung, sondernkönnen auch bei der internen Vermarktung von neuen (Produkt-) Ideen innerhalb einer Organisation hilfreich sein. Sie können somit einen wichtigen Treiber für die Innovationskraft von Unternehmen darstellen. Denn: je besser Mitarbeiter ihre Kollegen und Chefs für neue Ideen gewinnen können, desto eher erfolgt deren Umsetzung in die Praxis. Zahlreiche Beispiele von erfolgreichen Innovationen illustrieren die vorgestellten Prinzipien.Aus dem InhaltSchritt 1: Chancen von neuen Ideen steigernSchritt 2: Interesse für neue Ideen weckenSchritt 3: Offenheit bei Menschen für neue Ideen schaffenSchritt 4: Wert von neuen Ideen vermittelnSchritt 5: Akzeptanz und Annahme von neuen Ideen herbeiführen

"Do we know What our Customers Want? Do we know why they choose us? Do we know how to create delightful Customer experience? Do we know how a happy and winning customer can boost our business multifold?"The Book 'Win with Your Customer' is answer to all these questions. The book comes with a practical guide to lead organisations and professionals alike - towards a great successful Business.

Instagram Stories: The Ultimate Guide on Instagram Stories, Learn How It Works Plus Tips and Tricks on What Content to Posts and How You Can Monetize Your Instagram AccountInstagram is an incredibly powerful tool, a highly nuanced platform and something that deserves a big place in every single internet marketing campaign. And now, Instagram has added to its roster of capabilities even further with its awesome 'stories' function. Instagram has gone from being an indispensable and highly underused tool for engaging with an audience and establishing authority, to being something even more powerful - an opportunity to bring your fans along with you and to let them feel like they're really a part of your brand.This book will teach everything you need to know about Instagram. You will learn how you can use it to build massive trust and influence and have a huge impact on your audience. You will also learn about their Stories feature and see why this is an incredibly important addition from a marketing perspective and how you can start using it right away to make the biggest impact possible.This book will discuss the following topics: Introducing Instagram Instagram's History and FeaturesGetting Started With Instagram - Choosing a Niche and Setting UpHow to Grow Your Account How to Use Instagram StoriesMaking the Most of Instagram's Powerful New FeaturesHow to Create Stunning Pictures and VideosMonetizing Your Instagram Account and Finding SponsorsAnd many more!The key to success on Instagram is to tell stories, to sell a dream and to promote a lifestyle that people want to be a part of. If you want to learn more, scroll up and click "add to cart" now!

This book is a collection of ideas and tips to help you stay on track with your affiliate marketing business. You want a money machine that makes money automatically? We'll show you not only how to grow, but also how to grow automatically! You can get the company to generate a consistent income stream with a few simple programs. That's why you got into this line of work, right?Using this report will boost your results and allow you to grow your sales in a simple and effective manner. Bring in a steady stream of new customers and new products to offer your existing customers in exchange for a good living. If you wanted, you could even quit your job! Consider how much free time you could have while still earning a good living.

The rise of China poses a significant challenge to the existing, Western-dominated world economic order. The effectiveness of the Regional Comprehensive Economic Partnership (RCEP) is contingent on a smooth transition of the world¿s economic center toward the Asia-Pacific Region. For Western investors, the vast market opportunities can be tempting. However, the lack of experience and knowledge of international management in China ¿ a country with radically different business rules and cultural background ¿ poses a substantial risk.This book provides comprehensive insights into the fast-changing business world in China. Based on the authors¿ theoretical knowledge and invaluable years of practical experience, it discusses the various options for doing business in China, with current examples that demonstrate how European SMEs can successfully position themselves between multinational companies and local competitors. It also highlights new opportunities arising from Chinäs international involvement (New Silk Road, RCEP) and addresses risk management for European SMEs operating in China. Moreover, it sheds light on how to form relationships of mutual trust between Chinese policymakers and their advisors/cooperation partners from abroad.Readers with an interest in doing business in China will find this book particularly valuable.

In einer zunehmend von Krisen und medialer Polarisierung geprägten Welt, wird eine gute Öffentlichkeitsarbeit für Unternehmen immer wichtiger. Eine erfolgreiche Öffentlichkeitsarbeit ist dabei kein Hexenwerk, sondern folgt klaren und verständlichen Prinzipien, die jede und jeder anwenden kann. Dieser kompakte Ratgeber gibt Ihnen hierzu einfache und klare Empfehlungen an die Hand, wie Sie die Öffentlichkeitsarbeit Ihres Unternehmens professionalisieren und rasch verbessern können. Zusätzlich erhalten Sie praktische Tipps zu den wichtigsten PR-Arbeitsfeldern wie Pressearbeit, interne Kommunikation und Krisenmanagement.

Are you new to marketing or struggling to get started with developing a strategy? Would you like to know how to assess and evaluate where your brand stands with competition? Are you looking to define the right marketing mix and need to know what it takes to generate a successful marketing strategy? Marketing Strategy is the guide you need! We will teach you how to establish your marketing strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing a successful marketing strategy. Developing a marketing strategy is essential for any brand. It provides the research and tools needed to connect with the audience the brand is looking to connect with. Ultimately it can also show how the business is growing and opportunities for future growth. Without marketing, a brand is simply not going to be seen or grow. Marketing provides the spark for amazing brands to flourish and be known within the industry. Marketing Strategy provides you some pointers and tips for navigating a marketing strategy, it also asks you to think and consider how you currently are strategizing. It helps you to evaluate where you are and what you, as an individual, need to change to push it to the next level. In a comprehensive step-by-step reference format, each chapter corresponds to a specific element of marketing strategy. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory. YOU'LL LEARN:How to understand the customerWays to navigate market analysisThe importance of the role that competition plays in strategyWhy distribution matters to your brand and consumersThe importance of the Marketing MixThe purpose of conducting financial analysisHow to review and assess your marketing strategyAnd much more! To help you on this journey of achieving the goal of becoming a marketing strategist, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish a successful strategic marketing plan. Let's get started!

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Küçük i¿letmenizi büyütmek mi istiyorsunuz? E¿er öyleyse, bunu yapmak için hiç bu kadar iyi bir zaman olmam¿¿t¿.Sosyal medya, art¿k bask¿n bir bälant¿ ve i¿birli¿i arac¿ olarak küresel sahneye ç¿kt¿. Yeni zorluklar ortaya ç¿karken, küçük i¿letmeler sosyal medya pazarlamas¿ ve dijital pazarlaman¿n daha geni¿ alan¿n¿n sälad¿¿¿ rekabet ortam¿nda patlama yapmak için her zamankinden daha fazla f¿rsata sahip.Çöu sosyal medya pazarlama kitab¿, Facebook reklamlar¿yla s¿n¿rl¿ kalan modas¿ geçmi¿ stratejiler ve "kendiniz olun" ¿eklinde özetlenebilecek sosyal medya büyümesi tavsiyeleri veriyor.Düzinelerce küçük i¿letmenin sosyal etkisini ve kârl¿l¿¿¿n¿ art¿r¿rken edindi¿im deneyimlerle sosyal medya pazarlama alan¿nda tam olarak nas¿l yol alacä¿n¿z¿ gösteren güncellenmi¿ bir rehber olu¿turmaya karar verdim. Sosyal medya pazarlamas¿n¿n üç temel yönüne odaklan¿yorum:Dijital Strateji ve Sosyal Varl¿k Nas¿l Olu¿turulur?Sesli kitab¿n ilk bölümünde, hedef kitlenizi tam olarak nas¿l bulacä¿n¿z¿ ve onlara nas¿l uläacä¿n¿z¿ gösteriyorum. Facebook, Instagram, Youtube, TikTok, LinkedIn ve benzeri birçok sosyal platform var. Her platformun kendine özgü güçlü ve zay¿f yönleri vard¿r; hedef kitlenizi h¿zl¿ bir ¿ekilde belirleyip onlarla bälant¿ kurabilmeniz için döru platformlara odaklanman¿z çok önemlidir.Kitle Nas¿l Olu¿turulurHedef kitlenizi nerede bulacä¿n¿z¿ belirledikten ve en uygun dijital ve sosyal stratejiyi olu¿turduktan sonra, sürekli olarak de¿erli içerikler olu¿turarak onlar¿ elde tutmak önemlidir. Bu çok zaman alan bir süreçtir, bu nedenle süreci nas¿l otomatikle¿tirebilece¿inizi ve içerik olu¿turma konusunda nas¿l d¿¿ kaynak kullanabilece¿inizi ke¿fedece¿iz. Bu, size zaman kazand¿racak ve böylece i¿inizde de¿il, i¿iniz üzerinde çal¿¿abileceksiniz.Nas¿l Reklam Verilir ve Optimize EdilirHedef kitlenizi bulduktan ve harika içerikler yay¿nlad¿ktan sonra s¿ra biraz para kazanmaya gelir. Bir i¿letmeyi büyütmenin ve ölçeklendirmenin sosyal medya reklamlar¿ndan daha kolay bir yolu yoktur. Sosyal medya pazarlamas¿ kazanmak için ödemektir ve ben size nas¿l kazanacä¿n¿z¿ gösterece¿im.Özetle, Küçük ¿¿letmeler için Sosyal Medya Pazarlamas¿, giri¿imcilik ve i¿letme sahipleri için ölçülebilir bäar¿ya giden test edilmi¿ bir yol ortaya koyuyor. Dünya dijitalle¿ti - entropiye, karmäaya ve rekabete yenik mi dü¿eceksiniz yoksa daha güçlü bir i¿ kurmak için bu gerçekten yararlanacak m¿s¿n¿z?¿¿inizi bir üst seviyeye tä¿mak istiyorsan¿z, yukar¿ kayd¿r¿n ve "sepete ekle" dü¿mesine bas¿n!

Ikaw ba ay naghahanap upang palaguin ang iyong maliit na negosyo? Kung kaya, doon ay hindi kailanman naging isang mas mahusay na oras upang gawin ito.Social media ay erupted papunta sa pandaigdigang eksena bilang ng mga ngayon-nangingibabaw na daluyan ng koneksyon at pakikipagtulungan. Habang ang mga bagong hamon na lumitaw, sa mga maliliit na negosyo ay higit pa sa isang pagkakataon kaysa kailanman upang sumabog sa isang mapagkumpitensya landscape pinagana sa pamamagitan ng marketing sa social media at ang grander espasyo ng digital marketing.Ko nagpasya upang lumikha ng isang na-update na gabay na nagpapakita sa iyo nang eksakto kung paano upang mag-navigate ang social media sa marketing sa espasyo sa pamamagitan ng mga karanasan nagkaroon na ako sa gusali ang mga social impluwensiya at kakayahang kumita ng mga dose-dosenang ng mga maliliit na negosyo. Focus ako sa tatlong pangunahing mga aspeto ng marketing sa social media:Paano upang Magtatag ng isang Digital na mga Diskarte at mga Social na PresensyaSa unang bahagi ng audiobook, ipakita ko sa iyo nang eksakto kung paano upang mahanap at maabot ang iyong target na madla. Mayroong maraming mga social platform out doon, tulad ng Facebook, Instagram, Youtube, TikTok, LinkedIn, at kaya sa. Platform bawat isa ay may kanyang sariling mga kalakasan at kahinaan-pagpili ang karapatan ng mga mag-focus sa ay mahalaga sa gayon maaari mong mabilis na matukoy at kumonekta sa iyong target na madla.Paano upang Bumuo ng isang MadlaSa sandaling na-may korte out kung saan upang mahanap ang iyong madla at itinatag ng isang optimal sa mga digital at mga social diskarte, ito ay mahalaga upang panatilihin ang mga ito sa pamamagitan ng tuloy-tuloy na lumilikha ng mahalagang nilalaman. Ito ay lubos na oras-ubos, kaya makikita namin galugarin kung paano upang i-automate ang proseso ng pag-outsource ang paglikha ng nilalaman.Paano mag-Advertise at i-OptimizeSa sandaling natagpuan mo na ang iyong madla at magkaroon ng ilang mga mahusay na nilalaman na nai-post, ito ay oras na upang gumawa ng ilang mga pera. Walang mas madaling paraan upang palaguin at sukat ng isang negosyo kaysa sa social media ad.Sa kabuuan, ang librong ito out ng isang nasubukan landas patungo masusukat ang tagumpay para sa entrepreneurship at may-ari ng negosyo.Ang mundo ay nawala digital na-ikaw ay sumakabilang-buhay na ang entropy, pagkalito, at kumpetisyon, o pagkilos na katunayan upang bumuo ng isang mas malakas na negosyo?