Salg og marketing

Sink your teeth into the sweet world of bakery business mastery with "Cake Boss," your comprehensive guide to establishing and running a successful bakery. Across eight delicious chapters, this book serves up the essential ingredients you need to transform your passion for baking into a profitable venture.Chapter 1, "Getting Started - Bakery Business Basics," lays the foundation for your bakery dream. This opening chapter introduces you to the essentials of the bakery business, covering everything from the initial setup to understanding the market and the importance of a clear business vision."Location and Layout," Chapter 2, moves into the tactical decision of where to base your bakery and how to design its interior. This section is dedicated to helping you find the perfect spot that draws customers in and designing a layout that maximizes efficiency and the customer experience.In Chapter 3, "Recipes and Menu Development," creativity meets culinary expertise. Here, you'll learn the importance of crafting a menu that not only tantalizes taste buds but also keeps customers returning. This chapter focuses on developing unique recipes that can become your signature offerings.Chapter 4, "Quality Control and Production," is all about maintaining the highest standards. Consistency is key in the baking industry, and this chapter gives you a detailed look at how to ensure every batch meets your exacting standards while keeping up with demand.Then, in Chapter 5, "Branding and Marketing Your Bakery - Naming your bakery and developing its brand identity," you'll dive into the world of branding. Discover the art of choosing a name, crafting a visual identity, and utilizing marketing tactics that resonate with your target audience and make your bakery a household name."Managing Your Finances," Chapter 6, is the crux of the business side of your bakery. It covers the financial management skills required to operate a profitable bakery, from budgeting and pricing to managing cash flow and investments.Chapter 7, "Employees, Training and Labor Costs," discusses the human element of your bakery. Learn how to hire the right people, train them effectively, and manage labor costs while building a team culture that results in outstanding service and product quality.Finally, Chapter 8, "Selling Your Product," is where all your hard work pays off. This chapter provides strategies for effectively displaying and selling your baked goods, ensuring that your delicious creations are presented in a way that entices customers and drives sales."Cake Boss" is more than just a book; it's a recipe for success tailored for both novice bakers with a big dream and seasoned pastry chefs ready to take the leap into entrepreneurship. Preheat your ambition and get ready to rise to the occasion with this essential guide to building your very own bakery empire.

In diesem Artikel soll die Beziehung zwischen den Dimensionen der Markentreue und dem Lebensstil älterer Verbraucher in der Kategorie Frischfleisch in der Stadt Bogotá untersucht werden. Um dieses Ziel zu erreichen, wird eine Literaturrecherche zu den Konzepten der Marke, der Markentreue, der Dimensionen der Markentreue und des Lebensstils durchgeführt. Anhand der gesammelten Informationen wird die Beziehung zwischen Markentreue und Lebensstil der Verbraucher in der Kategorie Frischfleisch mittels eines quantitativen Forschungsdesigns mit einem deskriptiven Korrelationsumfang untersucht. Die Ergebnisse liefern valide und verlässliche Informationen über die psychografischen Attribute, die für die einzelnen Stufen der Kauftreue bei Frischfleisch am wichtigsten sind, was zu einer Optimierung der Marketingplanung in dieser Branche führt.

Cel' dannoj stat'i - ustanowit' wzaimoswqz' mezhdu izmereniqmi, sostawlqüschimi loql'nost' k brendu, i stilem zhizni pozhilyh potrebitelej kategorii swezhego mqsa w gorode Bogota. Dlq dostizheniq ätoj celi budet proweden obzor literatury po koncepciqm, swqzannym s brendom, loql'nost'ü k brendu, izmereniqmi, sostawlqüschimi loql'nost' k brendu, i stilem zhizni. Na osnowe sobrannoj informacii my izuchim wzaimoswqz' mezhdu loql'nost'ü k brendu i obrazom zhizni potrebitelej w kategorii swezhego mqsa s pomosch'ü kolichestwennogo issledowaniq s opisatel'nym korrelqcionnym ohwatom. Poluchennye rezul'taty pozwolqt poluchit' dostowernuü i nadezhnuü informaciü o psihograficheskih atributah, imeüschih naibol'shee znachenie dlq kazhdogo urownq loql'nosti pokupatelej swezhego mqsa, chto pozwolit optimizirowat' marketingowoe planirowanie w dannoj otrasli.

Este artigo tem como objetivo estabelecer a relação entre as dimensões que compõem a lealdade à marca e os estilos de vida dos consumidores idosos da categoria de carne fresca na cidade de Bogotá. Para atingir este objetivo, será realizada uma revisão da literatura sobre os conceitos relacionados com a marca, a lealdade à marca, as dimensões que compõem a lealdade à marca e os estilos de vida. Através da informação recolhida, explorar-se-á a relação entre a lealdade à marca e os estilos de vida dos consumidores da categoria de carne fresca, através de um desenho de investigação quantitativo com um âmbito correlacional descritivo. Os resultados sugerem informações válidas e fiáveis sobre os atributos psicográficos de maior importância para cada nível de lealdade de compra de carne fresca, levando à otimização do planeamento de marketing nesta indústria.

This article seeks to establish the relationship between the dimensions that make up brand loyalty and the lifestyles of older consumers in the fresh meat category in the city of Bogotá. To achieve this goal, a literature review of the concepts related to brand, brand loyalty, the dimensions that make up brand loyalty and lifestyles will be carried out. Through the information collected, we will explore the relationship between brand loyalty and lifestyles of consumers in the fresh meat category by means of a quantitative research design with a descriptive correlational scope. The results suggest valid and reliable information on the psychographic attributes of greatest importance for each level of fresh meat purchase loyalty, leading to optimise marketing planning in this industry.

Cet article cherche à établir la relation entre les dimensions qui composent la fidélité à la marque et les styles de vie des consommateurs plus âgés dans la catégorie de la viande fraîche dans la ville de Bogota. Pour atteindre cet objectif, une analyse documentaire des concepts liés à la marque, à la fidélité à la marque, aux dimensions qui composent la fidélité à la marque et aux styles de vie sera réalisée. Grâce à l'information recueillie, nous explorerons la relation entre la fidélité à la marque et les styles de vie des consommateurs de viande fraîche au moyen d'un modèle de recherche quantitatif avec une portée corrélationnelle descriptive. Les résultats suggèrent des informations valides et fiables sur les attributs psychographiques les plus importants pour chaque niveau de fidélité à l'achat de viande fraîche, ce qui permet d'optimiser la planification du marketing dans ce secteur.

Questo articolo cerca di stabilire la relazione tra le dimensioni che compongono la fedeltà alla marca e gli stili di vita dei consumatori anziani della categoria carne fresca nella città di Bogotà. Per raggiungere questo obiettivo, verrà effettuata una revisione della letteratura sui concetti relativi alla marca, alla fedeltà alla marca, alle dimensioni che compongono la fedeltà alla marca e agli stili di vita. Attraverso le informazioni raccolte, si esplorerà la relazione tra la fedeltà alla marca e gli stili di vita dei consumatori della categoria delle carni fresche mediante un disegno di ricerca quantitativo di tipo descrittivo-correlazionale. I risultati suggeriscono informazioni valide e affidabili sugli attributi psicografici di maggiore importanza per ogni livello di fedeltà all'acquisto di carne fresca, che permettono di ottimizzare la pianificazione del marketing in questo settore.

Banner Blitz: Mastering the Art of Advertising with Eye-Catching Banners is a comprehensive guide to the world of banner advertising. In this book, readers will learn how to create effective banner ads that grab the attention of their target audience, drive traffic to their website, and achieve their marketing goals.The book covers a wide range of topics, including the power of visual advertising, the anatomy of an eye-catching banner, crafting effective ad copy, the dos and don'ts of banner design, the psychology of color, A/B testing, the impact of animation, maximizing ROI, creating a consistent brand identity, designing banners for mobile devices, effective banner placement strategies, social media advertising, analytics and metrics, and emerging trends and predictions.Readers will also find valuable insights and tips from top industry experts, including advice on call-to-action, high-quality visuals, responsive design, educational content, retargeting, conversion optimization, and more.Whether you're a business owner, marketer, or designer, Banner Blitz is the ultimate guide to creating effective banner ads that drive results. With this book, readers will gain the knowledge and skills they need to master the art of banner advertising and achieve success in today's competitive digital landscape.

AdWords Mastery: The Ultimate Guide to Successful Google Advertising Campaigns is a comprehensive guide for digital marketers who want to get the most out of their Google AdWords campaigns. This book covers all aspects of AdWords advertising, from the fundamentals of AdWords advertising to advanced techniques such as automation and machine learning.In this book, you will learn how to set up your AdWords account for success, choose the right keywords for your campaigns, craft effective ad copy that converts, understand Ad Rank and Quality Score, master AdWords bidding strategies, build effective landing pages, target the right audience with AdWords, create compelling display ads, measure the success of your campaigns, and optimize your AdWords campaigns for maximum ROI.The book also covers specific strategies and tactics for AdWords advertising in different contexts, such as for eCommerce businesses, B2B marketing, lead generation, branding and awareness, local businesses, and seasonal campaigns.Furthermore, the book explores the future of Google advertising and what changes we can expect to see in the coming years, including machine learning and automation, integration with other platforms, privacy and data protection, and new ad formats.Whether you're a seasoned AdWords advertiser or a beginner, this book has something to offer. With practical advice, real-world examples, and step-by-step guidance, AdWords Mastery will help you achieve your advertising goals and drive results for your business.

Cashew, die schmackhafteste Trockenfrucht, ist auf dem Landwirtschafts- und Lebensmittelmarkt ein absolutes Muss, und ihre Vermarktungsmöglichkeiten sind weit verbreitet und vielversprechend. Es gibt nur wenige Derivate und sie wird überwiegend als Vollnuss in der ganzen Welt verkauft und ist überall erhältlich. Dennoch gibt es viele Möglichkeiten, die Verkaufszahlen mit neuen Ideologien zu steigern, da es einen großen Spielraum für höhere Qualitätsstandards, modifizierte Marketingstrategien und eine fein abgestimmte Regierungspolitik gibt. Obwohl die Akteure des Cashew-Marktes während der Covid-Pandemie die schlimmsten Bedingungen erlebten, erholte sich der Markt bald wieder mit fruchtbaren Ergebnissen. Die Forscher der Studie, die aus dem Cashew-Land Palasa im Distrikt Srikakulam des Bundesstaates A.P. stammen, haben die wirklichen Marketing-Probleme in den Bereichen Export und Cluster-Branding identifiziert, wo die vielfältigen Möglichkeiten nicht ausgeschöpft wurden. Die praktische Untersuchung mit den wichtigsten Methoden und Implikationen wurde in diesem Buch vorgestellt.

O caju, o fruto seco mais saboroso, tem uma popularidade imperativa no mercado agrícola e alimentar e as suas oportunidades de comercialização são ainda mais vastas e prospectivas. Tem menos derivados e é predominantemente vendido como uma noz inteira em todo o mundo com cobertura universal. No entanto, tem havido muitas oportunidades para aumentar o nível de vendas com ideologias novatas, uma vez que existe um vasto campo de ação do ponto de vista de padrões de qualidade mais elevados, estratégias de marketing modificadas e políticas governamentais afinadas. Embora as piores condições tenham sido vividas pelas partes interessadas do mercado do caju durante a pandemia de Covid, mais cedo se recuperou com resultados frutíferos. No entanto, certas complexidades de marketing tornam os esforços dos comerciantes e produtores duvidosos e, por vezes, incapazes de alcançar os resultados esperados. Os investigadores do estudo, oriundos de Palasa, designada como terra do caju, do distrito de Srikakulam, no estado de A.P., identificaram os verdadeiros problemas de marketing nas áreas da exportação e da marca de agrupamento, onde as oportunidades úteis não foram aproveitadas ao máximo. A exploração prática com métodos e implicações essenciais foi apresentada neste livro.

Kesh'ü, samyj wkusnyj suhoj frukt, pol'zuetsq ogromnym sprosom na sel'skohozqjstwennom i prodowol'stwennom rynke, a ego marketingowye wozmozhnosti ochen' obshirny i perspektiwny. On imeet men'she proizwodnyh i preimuschestwenno prodaetsq kak polnocennyj oreh po wsemu miru s uniwersal'nym ohwatom. Tem ne menee, suschestwuet mnozhestwo wozmozhnostej dlq powysheniq urownq prodazh s pomosch'ü nachinaüschih ideologow, tak kak suschestwuüt shirokie wozmozhnosti s tochki zreniq powysheniq standartow kachestwa, modificirowannyh marketingowyh strategij i otlazhennoj gosudarstwennoj politiki. Nesmotrq na to, chto wo wremq pandemii Kowida uchastniki rynka kesh'ü stolknulis' s hudshimi uslowiqmi, wskore oni wernulis' k plodotwornym rezul'tatam. Tem ne menee, nekotorye marketingowye tonkosti delaüt usiliq marketologow i proizwoditelej neäffektiwnymi, a inogda i nesposobnymi dostich' ozhidaemyh rezul'tatow. Issledowateli iz Palasy, nazwannoj zemlej kesh'ü w okruge Shrikakulam shtata A.P., wyqwili real'nye marketingowye problemy w oblasti äxporta i klasternogo brendinga, gde wozmozhnosti ne byli ispol'zowany w polnoj mere. Prakticheskoe issledowanie s kwintässenciej metodow i posledstwij predstawleno w ätoj knige.

La noix de cajou, le fruit sec le plus appétissant, connaît un engouement impératif sur le marché de l'agriculture et de l'alimentation et ses possibilités de commercialisation sont encore plus étendues et prospectives. La noix de cajou a moins de dérivés et est principalement vendue sous forme de noix entière dans le monde entier, avec une couverture universelle. Pourtant, il existe de nombreuses possibilités d'augmenter le niveau des ventes avec des idéologies novices, car il existe un vaste champ d'action du point de vue de l'amélioration des normes de qualité, de la modification des stratégies de marketing et de l'affinement des politiques gouvernementales. Bien que les acteurs du marché de la noix de cajou aient connu les pires conditions pendant la pandémie de Covid, ils ont rapidement rebondi avec des résultats fructueux. Néanmoins, certaines subtilités du marketing rendent les efforts des commerçants et des producteurs incertains et parfois incapables d'atteindre les résultats escomptés. Les chercheurs de l'étude, originaires de Palasa, une terre de noix de cajou du district de Srikakulam dans l'État d'A.P., ont identifié les véritables problèmes de marketing dans les domaines de l'exportation et de l'image de marque de groupe, où les opportunités ne sont pas exploitées à leur maximum. L'exploration pratique avec les méthodes et les implications essentielles a été présentée dans ce livre.

L'anacardo, il frutto secco più appetibile, ha un'impellente tendenza nel mercato agricolo e alimentare e le sue opportunità di commercializzazione sono ancora più ampie e prospettiche. Ha meno derivati e viene venduto prevalentemente come noce intera in tutto il mondo, con una copertura universale. Tuttavia, ci sono state molte opportunità di aumentare il livello delle vendite con ideologie alle prime armi, dal momento che c'è un ampio margine di manovra dal punto di vista dell'aumento degli standard di qualità, delle strategie di marketing modificate e delle politiche governative perfezionate. Sebbene le condizioni peggiori siano state sperimentate dagli attori del mercato degli anacardi durante la pandemia di Covid, il mercato si è presto ripreso con risultati fruttuosi. I ricercatori dello studio, che provengono da Palasa, la terra degli anacardi del distretto di Srikakulam, nello Stato di A.P., hanno identificato i veri problemi di marketing nelle aree dell'esportazione e del cluster branding, dove le opportunità non sono state sfruttate al meglio. L'esplorazione pratica con metodi e implicazioni essenziali è stata presentata in questo libro.

Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Glasgow Caledonian University (GCU London), language: English, abstract: This study provides valuable recommendations for brand managers and media planners for controlling brand related content in social networks, and for future researchers when exploring the effects of social interactions on brand equity elements.Brand managers and researchers have limited understanding of overexposure and its impact on consumer¿s perception of the brand. Particularly the segment of streetwear in fashion has not been assessed by research much, despite its commercial success and impact on the fashion market. This insightful book explores how excessive visibility and saturation in the market can adversely impact brand perception, customer loyalty, and overall brand equity. Drawing on comprehensive research and case studies, the author dissects the nuanced interplay between visibility, exclusivity, and authenticity in the realm of luxury streetwear. Readers can expect to gain a deep understanding of the challenges faced by these brands in maintaining a delicate balance between accessibility and exclusivity, shedding light on the potential pitfalls of overexposure that can erode the unique allure of luxury streetwear labels.

Dive into the world of entrepreneurship with "How to Start a Killer Bar Business from Scratch," the ultimate guide for aspiring bar owners. Over the course of ten comprehensive chapters, this book demystifies the process of opening a bar, providing valuable insights and actionable steps to turn your vision into a thriving hotspot.In Chapter 1, "Understanding the Basics of the Bar Business," you'll start your journey with a deep dive into the industry. Grasp the essential principles that underpin successful bar businesses, from understanding the various types of bars to the nuances of the customer experience.Transitioning to Chapter 2, "Creating a Solid Business Plan," you'll learn the importance of a robust business plan. This section equips you with the knowledge to draft a document that can persuade investors, guide your strategy, and set the foundation for your bar's success.Next, Chapter 3, "Selecting the Perfect Location," guides you through the critical decision of where to establish your bar. Discover the key factors that make a location great, including demographics, competition analysis, and the importance of visibility and accessibility.Chapter 4, "Building Your Dream Team," emphasizes the importance of assembling a stellar staff. From hiring bartenders to support staff, learn how to find and retain individuals who will contribute to a vibrant and inviting bar atmosphere.In Chapter 5, "Stocking Up on Inventory," the focus shifts to the essentials that keep your bar running. Understand how to manage your inventory effectively, from the variety of beverages to the best practices in procurement and storage."Marketing Like a Master," Chapter 6, unveils the secrets to building buzz and attracting patrons. Explore various marketing strategies, including social media, events, and promotions that can set your bar apart from the rest.Chapter 7, "Managing Operations and Costs," gets down to the nuts and bolts of running a bar. Learn how to streamline operations, control costs, and maximize profits without compromising on the quality of the customer experience.Turning the page to Chapter 8, "Keeping Customers Happy," delves into the art of customer service. Uncover the techniques to ensure customer satisfaction, build loyalty, and create an environment where every guest feels special.In Chapter 9, "Growing and Future-Proofing Your Bar," you're invited to think long-term. This chapter discusses how to sustain growth, adapt to market changes, and innovate to keep your bar at the forefront of the industry.Finally, Chapter 10, "You're Officially a Bar Mogul!" celebrates your journey. Reflect on your accomplishments and set your sights on new heights, armed with the know-how to maintain and expand your bar empire.Whether you're a seasoned entrepreneur or a first-time business owner, "How to Start a Killer Bar Business from Scratch" offers the tools, strategies, and insider knowledge to launch and sustain a successful bar business. Prepare to pour your passion into every page and raise a glass to your future success!

Turn your property into a cash-generating asset with "The Airbnb Profit Machine," the ultimate guide to mastering the Airbnb marketplace. Through ten insightful chapters, this book guides you step by step on how to maximize your earnings and establish a standout presence in the competitive world of short-term rentals.The journey begins with an "Introduction," Chapter 1, setting the stage for your Airbnb venture. It provides an overview of the Airbnb business model and what it takes to succeed in this dynamic marketplace.In Chapter 2, "Choosing the Right Airbnb Property," the book dives into the crucial process of selecting the ideal property that aligns with market demands and maximizes profitability. It outlines what to look for and the key factors that make a property attractive to guests."Setting Up Your Airbnb Listing," Chapter 3, walks you through creating an enticing and visible online presence for your property. It covers everything from crafting a compelling description to professional photography tips that will make your listing stand out.Furnishing your space doesn't have to break the bank. Chapter 4, "Furnishing Your Rental on a Budget," offers practical advice on how to stylishly outfit your rental in a way that appeals to guests while keeping costs low.Chapter 5, "Automating Processes with Technology," introduces you to the tools and systems that can streamline your operations. Learn how to use technology to make managing bookings, communication, and guest services more efficient.For hosts who can't always be on-site, Chapter 6, "Managing Your Airbnb Remotely," is essential. Discover strategies and tools that can help you run your rental from afar without compromising the quality of your guest's experience."Pricing Optimization," Chapter 7, delves into strategies for setting competitive prices that reflect demand, seasonality, and special events. Learn how to adjust your rates to maximize occupancy and revenue.In Chapter 8, "Boosting Your Listing Rank," the focus is on navigating the Airbnb algorithm to improve your property's visibility. This chapter teaches you how to use the platform's features to your advantage and climb the ranks."Scaling Your Rental Portfolio," Chapter 9, is for those looking to expand their business. It discusses how to grow your number of listings successfully and increase your income potential through careful investment and management.The book concludes with "Airbnb 'End Game' - Selling or Passing On," Chapter 10, which covers exit strategies. Whether you're considering selling your business or handing it over to someone else, this chapter provides vital information on how to do so effectively and profitably."The Airbnb Profit Machine" is your comprehensive guide to becoming a top-earning host. It's packed with industry secrets, practical tips, and real-world insights that will help you transform your space into a sought-after destination and watch your profits soar.

Die Entstehung der digitalen Kultur hat die Nutzung neuer Technologien und die Entstehung neuer Möglichkeiten für den Ausdruck und das Funktionieren aller Bereiche der Gesellschaft gefördert. Die digitale Transformation der Szenografie in Kasachstan ist zu einer Priorität im Zeitalter der neuen Technologien geworden. Die Untersuchung der theoretischen und methodischen Grundlagen innovativer Technologien in der Szenografie, die Untersuchung digitaler Technologien in der szenischen Gestaltung am Beispiel internationaler Erfahrungen, die Identifizierung von Technologien, die den künstlerischen Ausdruck im Inszenierungsprozess in der kasachischen Szenografie verbessern, werden im Kontext der Kreativwirtschaft gefragt sein. Die Relevanz der Studie steht im Zusammenhang mit den globalen Prozessen der Digitalisierung in der Industrie, im Gesundheitswesen, im Finanzsektor, in der Landwirtschaft, im Transportwesen, in der Logistik, in der Wissenschaft, in der Bildung, in der Kultur und in der Kunst, einschließlich der Szenografie, und bildet ein Interesse an der Forschung im Bereich des Bühnenbildes.

In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first of its kind on customer engagement that outlines the theory and methods of engaging customers profitably in business-to-consumer and business-to-business settings.Written by world-renowned scholar and thought leader V. Kumar, this seminal work book explains the definitions of the metrics within the CEV framework and analyzes ways to measure and maximize these metrics that can help in engaging customers profitably. Dr. Kumar also reveals the interrelationships between these metrics, i.e. how each metric impacts the other, with examples from all over the world.This updated edition introduces of Customer Valuation Theory as a way of quantifying direct and indirect engagement value while presenting newer applications and case studies. With practical examples of companies that have benefited by implementing these strategies, this guide is a must have for business executives who want to maximize companies profitability as well as students wanting to learn how to engage customers and build loyalty.

"Unlock the Power of Instagram with 'Instagram 101'!Are you ready to harness the full potential of Instagram for personal or business success? Whether you're a novice looking to navigate the platform with confidence or a seasoned user seeking to optimize your presence, this comprehensive guide is your ultimate companion.Dive into the world of Instagram with ease as 'Instagram 101' takes you on a step-by-step journey through mastering the platform's features, from creating an engaging profile to crafting captivating content. Discover insider tips and tricks to enhance your visibility, grow your followers organically, and cultivate a thriving community around your brand.Explore the latest trends in Instagram marketing and unlock strategies to elevate your business to new heights. With practical advice and real-world examples, this book empowers you to leverage Instagram as a powerful tool for building brand awareness, driving traffic, and boosting sales.Packed with actionable insights and expert guidance, 'Instagram 101' is your go-to resource for unleashing the full potential of this dynamic social media platform. Whether you're an aspiring influencer, small business owner, or digital marketer, this book equips you with the knowledge and strategies needed to succeed in the fast-paced world of Instagram.Get ready to transform your Instagram presence and achieve your goals with 'Instagram 101' - your essential companion for mastering the art of social media success!"

Hvordan imødekommer og fastholder man B2B-kunder i en tid, hvor forbrugeren har adgang til uendelige informationskilder og kan vælge og vrage mellem hundredvis af løsninger og produkter? Det kan du blive klogere på i denne bog, som indfører dig i strategierne bag B2B-inbound marketing og salg. Metodikken skaber autentisk dialog, langvarige kunderelationer og vil løfte både marketing og salg i din virksomhed til nye niveauer.Bogen behandler alle aspekter af arbejdet med B2B-inbound, herunder:Principperne bag metodikkenDen digitale kunderejse, automatisering og skaleringHvordan du sætter content marketing i systemUdvikling og implementering af en inbound-vækststrategiHvordan du bygger bro mellem salg- og marketingafdelingenTeori, koncepter og guides til de nødvendige processer for at lykkes med inbound.Forstå din digitale kunde er skrevet til kommende og nuværende salgs- og marketingansvarlige i B2B-virksomheder. Forfatterne er erfarne specialister på området, og bogen er den første, som giver en sammenhængende behandling af B2B-inbound marketing og salg på dansk.

Das Hauptziel dieser Arbeit besteht darin, den Einfluss der Farbe von Lebensmittelverpackungen auf das Verhalten und die Erwartungen der Verbraucher sowohl in Frankreich als auch in Japan zu verstehen. Gleichzeitig soll festgestellt werden, ob es innerhalb dieser beiden Kulturen Unterschiede in der Interpretation von Farben gibt. Die Anforderungen des Verbrauchers an die Farbe der Verpackung variieren je nach seinen Werten und vor allem seiner Kultur. Farben rufen Empfindungen und Emotionen hervor, die von Mensch zu Mensch und vor allem von Kultur zu Kultur unterschiedlich sind. Die gleichen Empfindungen, ob positiv oder negativ, hängen von den Erfahrungen des Verbrauchers und den kulturellen Codes ab, die er im Laufe seines Lebens erworben hat. Ganz natürlich "übt die Farbe auf den Einzelnen psychologische und physiologische Wirkungen aus", die das Verhalten unbewusst beeinflussen. Marketing- und Verpackungsexperten sollten daher der Farbe einen hohen Stellenwert einräumen, da sie, wenn sie richtig eingesetzt wird, einen sehr positiven Effekt auf den Verkauf von Lebensmitteln hat.

A formação da cultura digital estimulou a utilização de novas tecnologias e o surgimento de novas oportunidades para a expressão e o funcionamento de todas as esferas da sociedade. A transformação digital da cenografia no Cazaquistão tornou-se uma prioridade na era das novas tecnologias. O estudo dos fundamentos teóricos e metodológicos das tecnologias inovadoras na cenografia, o estudo das tecnologias digitais na conceção cénica com base no exemplo da experiência internacional, a identificação de tecnologias que melhorem a expressão artística no processo de encenação na cenografia do Cazaquistão serão procurados no contexto da indústria criativa. A pertinência do estudo está relacionada com os processos globais de digitalização na indústria, nos cuidados de saúde, no sector financeiro, na agricultura, nos transportes, na logística, na ciência, na educação, na cultura e na arte, incluindo a cenografia, que despertam o interesse pela investigação no domínio da cenografia.

O principal objetivo desta dissertação é compreender a influência da cor das embalagens alimentares no comportamento e nas expectativas dos consumidores em França e no Japão. Ao mesmo tempo, o objetivo é identificar as diferenças na forma como as cores são interpretadas nestas duas culturas. As exigências dos consumidores em termos de cor das embalagens variam de acordo com os seus valores e, acima de tudo, com a sua cultura. As cores provocam sensações e emoções que variam de um indivíduo para outro e, sobretudo, de uma cultura para outra. Essas mesmas sensações, positivas ou negativas, dependem da experiência do consumidor e dos códigos culturais adquiridos ao longo da sua vida. Naturalmente, "a cor exerce efeitos psicológicos e fisiológicos sobre o indivíduo" que influenciam inconscientemente o comportamento. Os especialistas em marketing e em embalagens têm, por conseguinte, todo o interesse em dar importância à cor, que, se for bem utilizada, terá um efeito muito positivo nas vendas dos produtos alimentares.

Osnownaq cel' dannoj dissertacii - ponqt', kak cwet upakowki produktow pitaniq wliqet na powedenie i ozhidaniq potrebitelej wo Francii i Yaponii. V to zhe wremq cel' sostoit w tom, chtoby wyqwit' lübye razlichiq w interpretacii cweta w ätih dwuh kul'turah. Trebowaniq potrebitelej k cwetu upakowki war'iruütsq w zawisimosti ot ih cennostej i, prezhde wsego, kul'tury. Cweta wyzywaüt oschuscheniq i ämocii, kotorye war'iruütsq ot cheloweka k cheloweku i, prezhde wsego, ot kul'tury k kul'ture. Jeti oschuscheniq, polozhitel'nye ili otricatel'nye, zawisqt ot opyta potrebitelq i kul'turnyh kodow, priobretennyh im w techenie zhizni. Vpolne estestwenno, chto "cwet okazywaet na cheloweka psihologicheskoe i fiziologicheskoe wozdejstwie", kotoroe bessoznatel'no wliqet na powedenie. Poätomu specialisty po marketingu i upakowke zainteresowany w tom, chtoby pridawat' bol'shoe znachenie cwetu, kotoryj, esli ego gramotno ispol'zowat', okazhet ochen' polozhitel'noe wliqnie na prodazhi produktow pitaniq.

The primary objective of this dissertation is to understand the influence of food packaging colour on consumer behaviour and expectations in both France and Japan. At the same time, the aim is to identify any differences in the way colours are interpreted within these two cultures. Consumers' requirements in terms of packaging colour vary according to their values and, above all, their culture. Colours provoke sensations and emotions that vary from one individual to another, and above all from one culture to another. These same sensations, whether positive or negative, depend on the consumer's experience and the cultural codes acquired throughout his or her life. Quite naturally, "colour exerts psychological and physiological effects on the individual" that unconsciously influence behaviour. Marketing and packaging experts therefore have every interest in attaching importance to colour, which, if used wisely, will have a very positive effect on the sales of food products.

The formation of digital culture has stimulated the use of new technologies, the emergence of new opportunities for the expression and functioning of all spheres of society. Digital transformation of scenography in Kazakhstan has become a priority in the age of new technologies. The study of theoretical and methodological foundations of innovative technologies in scenography, the study of digital technologies in stage design by the example of international experience, the identification of technologies that enhance artistic expression in the staging process in the scenography of Kazakhstan will be in demand in the context of the creative industry. The relevance of the study is related to the global processes of digitalization in industry, health care, financial sector, agriculture, transport, logistics, science, education, culture and art, including scenography, form an interest in research in the field of stage design.

La formazione della cultura digitale ha stimolato l'uso di nuove tecnologie e l'emergere di nuove opportunità per l'espressione e il funzionamento di tutte le sfere della società. La trasformazione digitale della scenografia in Kazakistan è diventata una priorità nell'era delle nuove tecnologie. Lo studio delle basi teoriche e metodologiche delle tecnologie innovative nella scenografia, lo studio delle tecnologie digitali nella progettazione scenica sull'esempio delle esperienze internazionali, l'identificazione delle tecnologie che migliorano l'espressione artistica nel processo di messa in scena nella scenografia del Kazakistan saranno richiesti nel contesto dell'industria creativa. La rilevanza dello studio è legata ai processi globali di digitalizzazione nell'industria, nella sanità, nel settore finanziario, nell'agricoltura, nei trasporti, nella logistica, nella scienza, nell'istruzione, nella cultura e nell'arte, compresa la scenografia, e forma un interesse nella ricerca nel campo della scenografia.

L'obiettivo primario di questa tesi è comprendere l'influenza del colore delle confezioni alimentari sul comportamento e sulle aspettative dei consumatori sia in Francia che in Giappone. Allo stesso tempo, l'obiettivo è quello di individuare eventuali differenze nel modo in cui i colori vengono interpretati all'interno di queste due culture. Le esigenze dei consumatori in termini di colore degli imballaggi variano a seconda dei loro valori e, soprattutto, della loro cultura. I colori provocano sensazioni ed emozioni che variano da un individuo all'altro e soprattutto da una cultura all'altra. Queste stesse sensazioni, positive o negative, dipendono dall'esperienza del consumatore e dai codici culturali acquisiti nel corso della sua vita. Naturalmente, "il colore esercita sull'individuo effetti psicologici e fisiologici" che influenzano inconsciamente il comportamento. Gli esperti di marketing e di packaging hanno quindi tutto l'interesse ad attribuire importanza al colore che, se usato con saggezza, avrà un effetto molto positivo sulle vendite dei prodotti alimentari.

La formation d'une culture numérique a stimulé l'utilisation de nouvelles technologies et l'émergence de nouvelles opportunités pour l'expression et le fonctionnement de toutes les sphères de la société. La transformation numérique de la scénographie au Kazakhstan est devenue une priorité à l'ère des nouvelles technologies. L'étude des fondements théoriques et méthodologiques des technologies innovantes dans la scénographie, l'étude des technologies numériques dans la conception scénique sur l'exemple de l'expérience internationale, l'identification des technologies qui améliorent l'expression artistique dans le processus de mise en scène dans la scénographie du Kazakhstan seront en demande dans le contexte de l'industrie créative. La pertinence de l'étude est liée aux processus globaux de numérisation dans l'industrie, les soins de santé, le secteur financier, l'agriculture, le transport, la logistique, la science, l'éducation, la culture et l'art, y compris la scénographie, qui suscitent un intérêt pour la recherche dans le domaine de la scénographie.