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Brand Storytelling - Keith A. Quesenberry - Bog

Bag om Brand Storytelling

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781538176382
  • Indbinding:
  • Paperback
  • Sideantal:
  • 322
  • Udgivet:
  • 6. februar 2023
  • Størrelse:
  • 178x18x254 mm.
  • Vægt:
  • 608 g.
  • 2-3 uger.
  • 11. december 2024
På lager

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Brand Storytelling

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.

Brugerbedømmelser af Brand Storytelling



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