Name: Brand Storytelling
Price: 918.95 DKK
Availability: InStock
Author: Keith A. Quesenberry
ISBN: 9781538176375

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This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.

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Sprog:
Engelsk

ISBN:
9781538176375

Forlag:
Rowman & Littlefield Publishers

Indbinding:
Hardback

Sideantal:
322

Udgivet:
14. februar 2023

Størrelse:
183x22x260 mm.

Vægt:
805 g.

Leveringstid: 2-3 uger.
Forventet levering: 12. december 2024

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This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.

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