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Building Brand Value the Playboy Way - S. Gunelius - Bog

Bag om Building Brand Value the Playboy Way

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349367559
  • Indbinding:
  • Paperback
  • Sideantal:
  • 188
  • Udgivet:
  • 16. September 2009
  • Udgave:
  • 2009
  • Størrelse:
  • 127x11x203 mm.
  • Vægt:
  • 213 g.
  • 8-11 hverdage.
  • 16. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Building Brand Value the Playboy Way

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

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