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Contemporary Thoughts on Corporate Branding and Corporate Identity Management - T. Melewar - Bog

Bag om Contemporary Thoughts on Corporate Branding and Corporate Identity Management

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349360628
  • Indbinding:
  • Paperback
  • Sideantal:
  • 230
  • Udgivet:
  • 23. Oktober 2008
  • Udgave:
  • 2008
  • Størrelse:
  • 140x14x216 mm.
  • Vægt:
  • 313 g.
  • 2-3 uger.
  • 4. Juni 2024
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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Contemporary Thoughts on Corporate Branding and Corporate Identity Management

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

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