No Red Lights: Reflections on Life, 50 Years in Venture Capital, and Never Driving Alone - Alan J. Patricof - Bog

"Extensive media and online coverage of the businesss arena, news of start-ups, merers, and deals are familiar headlines these days. But that wasn't always the case. The early years of venture capital were a far cry from today's very public dealings. Alan Patricof, one of the pioneers of the venture arena, offers a behind-the-scenes look at the past fifty years of the industry. From buying stock in Apple when its market valuation was only $60 million to founding New York Magazine to investing in AOL, Audible, and more recently, Axios, his discerning approach to finding companies is almost peerless. All of Patricof's investments -- from Xerox to Venmo -- share certain qualities. Each company had sound product with wide appeal, the economics were solid, and the management team was talented and committed to seeing their visions come to fruition." --