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The Brand Benefits Playbook - Allen Weiss - Bog

Bag om The Brand Benefits Playbook

"Two of the world's leading experts on branding provide a strategic perspective on brand benefit positioning and execution-and explain how focusing on brand benefits can transform organizations and help them win in the marketplace"--

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781637745038
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 19. marts 2024
  • Størrelse:
  • 160x25x236 mm.
  • Vægt:
  • 425 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Brand Benefits Playbook

"Two of the world's leading experts on branding provide a strategic perspective on brand benefit positioning and execution-and explain how focusing on brand benefits can transform organizations and help them win in the marketplace"--

Brugerbedømmelser af The Brand Benefits Playbook



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