The Great Digital Transformation - Gerard Szatvanyi - Bog

AN INVITATION TO DREAM What lies ahead for retailers? Certainly, the landscape is changing. Businesses who want to remain in the game must adapt to play in this connected, digital environment. The challenge arises when we begin to discuss how to forge into the future. The status quo? Will no longer work. Creativity, imagination, and a little dreaming are the starting points to truly implement an effective, profitable transformation, explains sought-after entrepreneur and renowned executive Gerard Szatvanyi in his groundbreaking book. After guiding global brands through their own digital journeys, Szatvanyi pulls back the layers behind the trends in retail and the digital world. In doing so, he reveals that the possibilities are nearly endless for those who are open to exploring new ways to live and work. In easy-to-follow language and real-life examples, Szatvanyi explains that digital transformation isn't about discussing software, digital products, and new technologies. Instead, the conversation begins with the question, "What if...?" followed by an invitation to re think how we currently do business and interact with customers.