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Marketing 2.0 - Dirk Schneider - Bog

- Strategies for Closer Customer Relationships

Bag om Marketing 2.0

This book analyses the enduring changes that the world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing, and multi-channel marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783540002857
  • Indbinding:
  • Hardback
  • Sideantal:
  • 154
  • Udgivet:
  • 21. Juli 2003
  • Udgave:
  • 2003
  • Størrelse:
  • 156x234x11 mm.
  • Vægt:
  • 900 g.
  • 2-3 uger.
  • 9. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Marketing 2.0

This book analyses the enduring changes that the world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing, and multi-channel marketing.

Brugerbedømmelser af Marketing 2.0



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