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National Brands and Global Markets - Nikolas Glover - Bog

af Nikolas Glover

indgår i Perspectives in Economic and Social History serien

National Brands and Global Markets af Nikolas Glover
Bag om National Brands and Global Markets

Between Brexit, efforts to `Make America great again¿ and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of `Made in¿ can be used to shed light on society at large.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367754976
  • Indbinding:
  • Hardback
  • Sideantal:
  • 248
  • Udgivet:
  • 2. Februar 2023
  • Størrelse:
  • 157x21x240 mm.
  • Vægt:
  • 542 g.
  • 2-4 uger.
  • 24. Maj 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af National Brands and Global Markets

Between Brexit, efforts to `Make America great again¿ and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of `Made in¿ can be used to shed light on society at large.

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